--- title: "Nordic Naturals vs Zesty Paws: Which is searched more?" description: "Is Nordic Naturals or Zesty Paws more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet supplement brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nordic-naturals-vs-zesty-paws" publisher: "Brandwave" --- # Nordic Naturals vs Zesty Paws: Which is searched more? Is Nordic Naturals or Zesty Paws more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet supplement brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nordic Naturals and Zesty Paws - **Competitive set**: Pet supplement brands - **Market**: Global - **Month measured**: Sep 2026 - **Nordic Naturals Share of Search**: 39.6% - **Zesty Paws Share of Search**: 11.9% ## Is Nordic Naturals or Zesty Paws more popular in search? - In September 2026, Nordic Naturals had more branded searches than Zesty Paws among pet supplement brands worldwide. Nordic Naturals had about 90,500 branded searches, while Zesty Paws had 27,100. Nordic Naturals made up 39.6% of all pet supplement brand searches we track, and Zesty Paws accounted for 11.9%. - Nordic Naturals was ahead of Zesty Paws in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nordic Naturals’ share of searches among pet supplement brands worldwide moved from 39.8% to 39.6%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Zesty Paws’ share of searches among pet supplement brands worldwide held steady at 11.9%, and its estimated monthly branded searches held steady at 27.1K. ## Top pet supplement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zesty Paws was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nordic Naturals was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nordic Naturals and Zesty Paws were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nutramax | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Purina Pro Plan Veterinary Supplements | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Nordic Naturals | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Zesty Paws | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | VetriScience | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | PetHonesty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NaturVet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VetIQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet supplement brands - Asked ChatGPT "Which pet supplement brand should I buy?": 1. Nordic Naturals, 2. Purina Pro Plan Veterinary Supplements, 3. Nutramax - Asked ChatGPT "What are the best pet supplement brands?": 1. Nutramax, 2. Purina Pro Plan Veterinary Supplements, 3. Nordic Naturals, 4. Zesty Paws - Asked ChatGPT "What's the best pet supplement brand for supporting pet health?": 1. Nutramax, 2. Purina Pro Plan Veterinary Supplements, 3. VetriScience, 4. Zesty Paws - Searched Google, AI Overview "dog joint supplement": 1. Nutramax, 2. VetriScience - Searched Google, AI Overview "pet health supplements": 1. Zesty Paws, 2. VetriScience Not named in any answer: PetHonesty, NaturVet and VetIQ. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pet supplement brands worldwide in September 2026? Neither Nordic Naturals nor Zesty Paws moved beyond provider rounding among pet supplement brands in Sep 2026. ## Month by month | Month | Nordic Naturals estimated searches | Nordic Naturals Share of Search | Nordic Naturals rank | Zesty Paws estimated searches | Zesty Paws Share of Search | Zesty Paws rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 39.8% | 1 | 27.1K | 11.9% | 3 | | Nov 2025 | 90.5K | 42.7% | 1 | 27.1K | 12.8% | 3 | | Dec 2025 | 90.5K | 43.1% | 1 | 22.2K | 10.6% | 3 | | Jan 2026 | 110K | 43.8% | 1 | 27.1K | 10.8% | 3 | | Feb 2026 | 90.5K | 44% | 1 | 22.2K | 10.8% | 3 | | Mar 2026 | 110K | 44.3% | 1 | 27.1K | 10.9% | 3 | | Apr 2026 | 110K | 44.4% | 1 | 27.1K | 10.9% | 3 | | May 2026 | 90.5K | 41.9% | 1 | 27.1K | 12.6% | 3 | | Jun 2026 | 90.5K | 41.8% | 1 | 27.1K | 12.5% | 3 | | Jul 2026 | 90.5K | 39.4% | 1 | 27.1K | 11.8% | 3 | | Aug 2026 | 90.5K | 39.1% | 1 | 27.1K | 11.7% | 3 | | Sep 2026 | 90.5K | 39.6% | 1 | 27.1K | 11.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Nordic Naturals’ and Zesty Paws’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nordic Naturals**: Measured on the search term “nordic naturals”. - **Zesty Paws**: Measured on the search term “zesty paws”. - [Nordic Naturals profile](/demand/global-en/brands/nordic-naturals) - [Zesty Paws profile](/demand/global-en/brands/zesty-paws) - [All pet supplement brands worldwide](/demand/global-en/categories/pet-supplement-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nordic Naturals or Zesty Paws more popular in search? In September 2026, Nordic Naturals had more branded searches than Zesty Paws among pet supplement brands worldwide. Nordic Naturals had about 90,500 branded searches, while Zesty Paws had 27,100. Nordic Naturals made up 39.6% of all pet supplement brand searches we track, and Zesty Paws accounted for 11.9%. ## Cite this page Brandwave. "Nordic Naturals vs Zesty Paws: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nordic-naturals-vs-zesty-paws This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nordic-naturals-vs-zesty-paws. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.