--- title: "Nordic Naturals vs VetIQ: Which is searched more?" description: "Is Nordic Naturals or VetIQ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet supplement brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nordic-naturals-vs-vetiq" publisher: "Brandwave" --- # Nordic Naturals vs VetIQ: Which is searched more? Is Nordic Naturals or VetIQ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet supplement brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nordic Naturals and VetIQ - **Competitive set**: Pet supplement brands - **Market**: Global - **Month measured**: Sep 2026 - **Nordic Naturals Share of Search**: 39.6% - **VetIQ Share of Search**: 0.83% ## Is Nordic Naturals or VetIQ more popular in search? - In September 2026, Nordic Naturals had more branded searches than VetIQ among pet supplement brands worldwide. Nordic Naturals had about 90,500 branded searches, while VetIQ had 1,900. Nordic Naturals made up 39.6% of all pet supplement brand searches we track, and VetIQ accounted for 0.83%. - Nordic Naturals was ahead of VetIQ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nordic Naturals’ share of searches among pet supplement brands worldwide moved from 39.8% to 39.6%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, VetIQ’s share of searches among pet supplement brands worldwide moved from 1.3% to 0.83%, and its estimated monthly branded searches moved from 2.9K to 1.9K. ## Top pet supplement brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nordic Naturals was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. VetIQ did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nutramax | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Purina Pro Plan Veterinary Supplements | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Nordic Naturals | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Zesty Paws | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | VetriScience | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | PetHonesty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NaturVet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VetIQ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet supplement brands - Asked ChatGPT "Which pet supplement brand should I buy?": 1. Nordic Naturals, 2. Purina Pro Plan Veterinary Supplements, 3. Nutramax - Asked ChatGPT "What are the best pet supplement brands?": 1. Nutramax, 2. Purina Pro Plan Veterinary Supplements, 3. Nordic Naturals, 4. Zesty Paws - Asked ChatGPT "What's the best pet supplement brand for supporting pet health?": 1. Nutramax, 2. Purina Pro Plan Veterinary Supplements, 3. VetriScience, 4. Zesty Paws - Searched Google, AI Overview "dog joint supplement": 1. Nutramax, 2. VetriScience - Searched Google, AI Overview "pet health supplements": 1. Zesty Paws, 2. VetriScience Not named in any answer: PetHonesty, NaturVet and VetIQ. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pet supplement brands worldwide in September 2026? - Estimated monthly branded searches for VetIQ worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026. ## Month by month | Month | Nordic Naturals estimated searches | Nordic Naturals Share of Search | Nordic Naturals rank | VetIQ estimated searches | VetIQ Share of Search | VetIQ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 39.8% | 1 | 2.9K | 1.3% | 7 | | Nov 2025 | 90.5K | 42.7% | 1 | 2.4K | 1.1% | 7 | | Dec 2025 | 90.5K | 43.1% | 1 | 1.9K | 0.91% | 8 | | Jan 2026 | 110K | 43.8% | 1 | 2.4K | 0.96% | 8 | | Feb 2026 | 90.5K | 44% | 1 | 1.9K | 0.92% | 8 | | Mar 2026 | 110K | 44.3% | 1 | 2.4K | 0.97% | 8 | | Apr 2026 | 110K | 44.4% | 1 | 2.4K | 0.97% | 8 | | May 2026 | 90.5K | 41.9% | 1 | 2.4K | 1.1% | 8 | | Jun 2026 | 90.5K | 41.8% | 1 | 2.4K | 1.1% | 8 | | Jul 2026 | 90.5K | 39.4% | 1 | 2.4K | 1% | 8 | | Aug 2026 | 90.5K | 39.1% | 1 | 2.4K | 1% | 8 | | Sep 2026 | 90.5K | 39.6% | 1 | 1.9K | 0.83% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Nordic Naturals’ and VetIQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nordic Naturals**: Measured on the search term “nordic naturals”. - **VetIQ**: Measured on the search term “vet iq”. - [Nordic Naturals profile](/demand/global-en/brands/nordic-naturals) - [VetIQ profile](/demand/global-en/brands/vetiq) - [All pet supplement brands worldwide](/demand/global-en/categories/pet-supplement-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nordic Naturals or VetIQ more popular in search? In September 2026, Nordic Naturals had more branded searches than VetIQ among pet supplement brands worldwide. Nordic Naturals had about 90,500 branded searches, while VetIQ had 1,900. Nordic Naturals made up 39.6% of all pet supplement brand searches we track, and VetIQ accounted for 0.83%. ## Cite this page Brandwave. "Nordic Naturals vs VetIQ: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nordic-naturals-vs-vetiq This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nordic-naturals-vs-vetiq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.