---
title: "Nordic Knots vs West Elm: Which is searched more?"
description: "Which is more popular in search, Nordic Knots or West Elm? Compare estimated monthly branded-search demand and Share of Search inside the Rug brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nordic-knots-vs-west-elm"
publisher: "Brandwave"
---

# Nordic Knots vs West Elm: Which is searched more?

Which is more popular in search, Nordic Knots or West Elm? Compare estimated monthly branded-search demand and Share of Search inside the Rug brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nordic Knots and West Elm
- **Competitive set**: Rug brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Nordic Knots Share of Search**: 6.2%
- **West Elm Share of Search**: 69.5%

## Which is more popular in search, Nordic Knots or West Elm?

- In August 2026, West Elm had more branded searches than Nordic Knots among rug brands worldwide. West Elm was estimated to have 1.2M branded searches compared to Nordic Knots’ 109K, and held a 69.5% Share of Search versus Nordic Knots’ 6.2%.
- West Elm was ahead of Nordic Knots in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nordic Knots’ estimated Share of Search among rug brands worldwide moved from 5% to 6.2%, and its estimated monthly branded searches moved from 83.9K to 109K.
- Across the 11 months ending August 2026, West Elm’s estimated Share of Search among rug brands worldwide moved from 73.1% to 69.5%, and its estimated monthly branded searches held steady at 1.2M.

## How did search popularity change for rug brands worldwide in August 2026?

- In August 2026, West Elm gained estimated Share of Search among rug brands worldwide, from 66% to 69.5%.
- Nordic Knots’ estimated Share of Search among rug brands worldwide has gained ground for 3 months in a row, from 5.1% to 6.2% in August 2026.

## Month by month

| Month | Nordic Knots estimated searches | Nordic Knots Share of Search | Nordic Knots rank | West Elm estimated searches | West Elm Share of Search | West Elm rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 83.9K | 5% | 3 | 1.2M | 73.1% | 1 |
| Nov 2025 | 103K | 4.3% | 3 | 1.8M | 77.1% | 1 |
| Dec 2025 | 70.4K | 4.3% | 3 | 1.2M | 74.1% | 1 |
| Jan 2026 | 88.8K | 5.1% | 3 | 1.2M | 70.2% | 1 |
| Feb 2026 | 86.1K | 6% | 3 | 1M | 69.6% | 1 |
| Mar 2026 | 88.8K | 6.2% | 3 | 1M | 69.3% | 1 |
| Apr 2026 | 86.1K | 6% | 3 | 1M | 69.5% | 1 |
| May 2026 | 88.8K | 5.1% | 3 | 1.2M | 70.4% | 1 |
| Jun 2026 | 75.3K | 5.3% | 3 | 1M | 69.7% | 1 |
| Jul 2026 | 88.8K | 5.9% | 3 | 1M | 66% | 1 |
| Aug 2026 | 109K | 6.2% | 3 | 1.2M | 69.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nordic Knots’ and West Elm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nordic Knots**: Measured on the search terms “nordic knots” and “nordic knots rugs”, summed into one figure.
- **West Elm**: Measured on the search term “west elm”.

- [Nordic Knots profile](/demand/global-en/brands/nordic-knots)
- [West Elm profile](/demand/global-en/brands/west-elm)
- [All rug brands worldwide](/demand/global-en/categories/rug-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nordic Knots or West Elm?

In August 2026, West Elm had more branded searches than Nordic Knots among rug brands worldwide. West Elm was estimated to have 1.2M branded searches compared to Nordic Knots’ 109K, and held a 69.5% Share of Search versus Nordic Knots’ 6.2%.

## Cite this page

Brandwave. "Nordic Knots vs West Elm: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nordic-knots-vs-west-elm

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nordic-knots-vs-west-elm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.