--- title: "Nordic Knots vs Ruggable: Which is searched more?" description: "Is Nordic Knots or Ruggable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rug brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nordic-knots-vs-ruggable" publisher: "Brandwave" --- # Nordic Knots vs Ruggable: Which is searched more? Is Nordic Knots or Ruggable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rug brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nordic Knots and Ruggable - **Competitive set**: Rug brands - **Market**: Global - **Month measured**: Sep 2026 - **Nordic Knots Share of Search**: 2.8% - **Ruggable Share of Search**: 10.3% ## Is Nordic Knots or Ruggable more popular in search? - In September 2026, Ruggable had more branded searches than Nordic Knots among rug brands worldwide. Ruggable had about 450,000 branded searches, while Nordic Knots had 125,000. Ruggable made up 10.3% of all rug brand searches we track, and Nordic Knots accounted for 2.8%. - Ruggable was ahead of Nordic Knots in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nordic Knots’ share of searches among rug brands worldwide moved from 1.9% to 2.8%, and its estimated monthly branded searches moved from 83.9K to 125K. - Across the 12 months ending September 2026, Ruggable’s share of searches among rug brands worldwide moved from 12.5% to 10.3%, and its estimated monthly branded searches moved from 550K to 450K. ## Top rug brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ruggable was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nordic Knots was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ruggable was listed before Nordic Knots in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Loloi | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ruggable | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Revival | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Safavieh | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Pottery Barn | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Rugs USA | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | West Elm | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Nordic Knots | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Miss Amara | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beni Rugs | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rug Culture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about rug brands - Asked ChatGPT "Which rug brand should I buy?": 1. Loloi, 2. Ruggable, 3. Revival - Asked ChatGPT "What are the best rug brands?": 1. Loloi, 2. Revival, 3. Ruggable, 4. Pottery Barn, 5. West Elm, 6. Safavieh - Asked ChatGPT "What's the best rug brand for living room floor?": 1. Ruggable, 2. Loloi, 3. Safavieh, 4. Pottery Barn, 5. Revival - Searched Google, AI Overview "living room rug": named none of the brands we track - Searched Google, AI Overview "rug brands": 1. Loloi, 2. Rugs USA, 3. Safavieh, 4. Ruggable, 5. Nordic Knots, 6. Revival Not named in any answer: Miss Amara, Beni Rugs and Rug Culture. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for rug brands worldwide in September 2026? - Nordic Knots’ share of searches among rug brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.8% in September 2026. - Ruggable’s share of searches among rug brands worldwide has lost ground for 3 months in a row, from 12.3% to 10.3% in September 2026. ## Month by month | Month | Nordic Knots estimated searches | Nordic Knots Share of Search | Nordic Knots rank | Ruggable estimated searches | Ruggable Share of Search | Ruggable rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 83.9K | 1.9% | 5 | 550K | 12.5% | 3 | | Nov 2025 | 103K | 1.6% | 5 | 673K | 10.6% | 3 | | Dec 2025 | 70.4K | 1.4% | 5 | 550K | 11.3% | 3 | | Jan 2026 | 88.8K | 1.8% | 5 | 550K | 11.1% | 3 | | Feb 2026 | 86.1K | 2.1% | 5 | 450K | 11.1% | 3 | | Mar 2026 | 88.8K | 2.2% | 5 | 450K | 11% | 3 | | Apr 2026 | 86.1K | 2.4% | 5 | 450K | 12.3% | 3 | | May 2026 | 88.8K | 2.3% | 5 | 450K | 11.5% | 3 | | Jun 2026 | 75.3K | 2.1% | 5 | 450K | 12.3% | 3 | | Jul 2026 | 88.8K | 2.2% | 5 | 450K | 10.9% | 3 | | Aug 2026 | 109K | 2.5% | 5 | 450K | 10.3% | 3 | | Sep 2026 | 125K | 2.8% | 5 | 450K | 10.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Nordic Knots’ and Ruggable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nordic Knots**: Measured on the search terms “nordic knots” and “nordic knots rugs”, summed into one figure. - **Ruggable**: Measured on the search term “ruggable”. - [Nordic Knots profile](/demand/global-en/brands/nordic-knots) - [Ruggable profile](/demand/global-en/brands/ruggable) - [All rug brands worldwide](/demand/global-en/categories/rug-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nordic Knots or Ruggable more popular in search? In September 2026, Ruggable had more branded searches than Nordic Knots among rug brands worldwide. Ruggable had about 450,000 branded searches, while Nordic Knots had 125,000. Ruggable made up 10.3% of all rug brand searches we track, and Nordic Knots accounted for 2.8%. ## Cite this page Brandwave. "Nordic Knots vs Ruggable: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nordic-knots-vs-ruggable This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nordic-knots-vs-ruggable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.