---
title: "Noom vs Weight Watchers: Which is searched more?"
description: "Which is more popular in search, Noom or Weight Watchers? Compare estimated monthly branded-search demand and Share of Search inside the Calorie counter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/noom-vs-weight-watchers"
publisher: "Brandwave"
---

# Noom vs Weight Watchers: Which is searched more?

Which is more popular in search, Noom or Weight Watchers? Compare estimated monthly branded-search demand and Share of Search inside the Calorie counter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Noom and Weight Watchers
- **Competitive set**: Calorie counter brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Noom Share of Search**: 8%
- **Weight Watchers Share of Search**: 88.9%

## Which is more popular in search, Noom or Weight Watchers?

- In September 2026, Weight Watchers had more branded searches than Noom among calorie counter brands worldwide. Weight Watchers was estimated to have 1.5M branded searches compared to Noom’s 135K, and held an 88.9% Share of Search versus Noom’s 8%.
- Weight Watchers was ahead of Noom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Noom’s estimated Share of Search among calorie counter brands worldwide moved from 24.2% to 8%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Weight Watchers’ estimated Share of Search among calorie counter brands worldwide moved from 65.9% to 88.9%, and its estimated monthly branded searches moved from 450K to 1.5M.

## How did search popularity change for calorie counter brands worldwide in September 2026?

- In September 2026, Weight Watchers gained estimated Share of Search among calorie counter brands worldwide, from 78% to 88.9%.
- In September 2026, Noom lost estimated Share of Search among calorie counter brands worldwide, from 15.6% to 8%.

## Month by month

| Month | Noom estimated searches | Noom Share of Search | Noom rank | Weight Watchers estimated searches | Weight Watchers Share of Search | Weight Watchers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 24.2% | 2 | 450K | 65.9% | 1 |
| Nov 2025 | 135K | 23.8% | 2 | 368K | 64.9% | 1 |
| Dec 2025 | 135K | 20.8% | 2 | 450K | 69.3% | 1 |
| Jan 2026 | 201K | 15.4% | 2 | 1M | 76.8% | 1 |
| Feb 2026 | 165K | 21.1% | 2 | 550K | 70.3% | 1 |
| Mar 2026 | 165K | 18.1% | 2 | 673K | 74% | 1 |
| Apr 2026 | 165K | 15.6% | 2 | 823K | 78% | 1 |
| May 2026 | 165K | 11.4% | 2 | 1.2M | 84.5% | 1 |
| Jun 2026 | 135K | 15.6% | 2 | 673K | 77.7% | 1 |
| Jul 2026 | 135K | 15.6% | 2 | 673K | 77.7% | 1 |
| Aug 2026 | 135K | 15.6% | 2 | 673K | 78% | 1 |
| Sep 2026 | 135K | 8% | 2 | 1.5M | 88.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Noom’s and Weight Watchers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Noom**: Measured on the search term “noom”.
- **Weight Watchers**: Measured on the search term “weight watchers”.

- [Noom profile](/demand/global-en/brands/noom)
- [Weight Watchers profile](/demand/global-en/brands/weight-watchers)
- [All calorie counter brands worldwide](/demand/global-en/categories/calorie-counter-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Noom or Weight Watchers?

In September 2026, Weight Watchers had more branded searches than Noom among calorie counter brands worldwide. Weight Watchers was estimated to have 1.5M branded searches compared to Noom’s 135K, and held an 88.9% Share of Search versus Noom’s 8%.

## Cite this page

Brandwave. "Noom vs Weight Watchers: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/noom-vs-weight-watchers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/noom-vs-weight-watchers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.