---
title: "Nook vs Onyx Boox: Which is more popular by branded search?"
description: "Which is more popular in search, Nook or Onyx Boox? Compare estimated monthly branded-search demand and Share of Search inside the Ebook readers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nook-vs-onyx-boox"
publisher: "Brandwave"
---

# Nook vs Onyx Boox: Which is more popular by branded search?

Which is more popular in search, Nook or Onyx Boox? Compare estimated monthly branded-search demand and Share of Search inside the Ebook readers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nook and Onyx Boox
- **Competitive set**: Ebook readers
- **Market**: Global
- **Month measured**: Aug 2026
- **Nook Share of Search**: 0.11%
- **Onyx Boox Share of Search**: 0.53%

## Which is more popular in search, Nook or Onyx Boox?

- In August 2026, Onyx Boox had more branded searches than Nook among ebook readers worldwide. Onyx Boox was estimated to have 27.1K branded searches compared to Nook’s 5.4K, and held a 0.53% Share of Search versus Nook’s 0.11%.
- Onyx Boox was ahead of Nook in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nook’s estimated Share of Search among ebook readers worldwide held steady at 0.11%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 11 months ending August 2026, Onyx Boox’s estimated Share of Search among ebook readers worldwide moved from 0.37% to 0.53%, and its estimated monthly branded searches moved from 18.1K to 27.1K.

## How did search popularity change for ebook readers worldwide in August 2026?

- Estimated monthly branded searches for Onyx Boox worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

## Month by month

| Month | Nook estimated searches | Nook Share of Search | Nook rank | Onyx Boox estimated searches | Onyx Boox Share of Search | Onyx Boox rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 0.11% | 6 | 18.1K | 0.37% | 5 |
| Nov 2025 | 6.6K | 0.11% | 6 | 22.2K | 0.39% | 5 |
| Dec 2025 | 6.6K | 0.11% | 6 | 27.1K | 0.46% | 5 |
| Jan 2026 | 6.6K | 0.11% | 6 | 22.2K | 0.37% | 5 |
| Feb 2026 | 5.4K | 0.11% | 6 | 18.1K | 0.37% | 5 |
| Mar 2026 | 5.4K | 0.11% | 6 | 18.1K | 0.37% | 5 |
| Apr 2026 | 5.4K | 0.11% | 6 | 22.2K | 0.47% | 5 |
| May 2026 | 5.4K | 0.11% | 6 | 27.1K | 0.56% | 5 |
| Jun 2026 | 6.6K | 0.14% | 6 | 22.2K | 0.46% | 5 |
| Jul 2026 | 5.4K | 0.11% | 6 | 22.2K | 0.47% | 5 |
| Aug 2026 | 5.4K | 0.11% | 6 | 27.1K | 0.53% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nook’s and Onyx Boox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nook**: Measured on the search term “nook ereader”.
- **Onyx Boox**: Measured on the search term “boox ereader”.

- [Nook profile](/demand/global-en/brands/nook)
- [Onyx Boox profile](/demand/global-en/brands/onyx-boox)
- [All ebook readers worldwide](/demand/global-en/categories/ebook-readers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nook or Onyx Boox?

In August 2026, Onyx Boox had more branded searches than Nook among ebook readers worldwide. Onyx Boox was estimated to have 27.1K branded searches compared to Nook’s 5.4K, and held a 0.53% Share of Search versus Nook’s 0.11%.

## Cite this page

Brandwave. "Nook vs Onyx Boox: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/nook-vs-onyx-boox

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nook-vs-onyx-boox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.