---
title: "Nongshim vs Wai Wai: Which is searched more?"
description: "Which is more popular in search, Nongshim or Wai Wai? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nongshim-vs-wai-wai-noodles"
publisher: "Brandwave"
---

# Nongshim vs Wai Wai: Which is searched more?

Which is more popular in search, Nongshim or Wai Wai? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nongshim and Wai Wai
- **Competitive set**: Instant noodle brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Nongshim Share of Search**: 5.4%
- **Wai Wai Share of Search**: 8%

## Which is more popular in search, Nongshim or Wai Wai?

- In September 2026, Wai Wai had more branded searches than Nongshim among instant noodle brands worldwide. Wai Wai was estimated to have 74K branded searches compared to Nongshim’s 49.5K, and held an 8% Share of Search versus Nongshim’s 5.4%.
- The lead changed hands 2 times in the 12 months ending September 2026: Nongshim took it in March 2026, Wai Wai took it in May 2026.
- Across the 12 months ending September 2026, Nongshim’s estimated Share of Search among instant noodle brands worldwide moved from 6.1% to 5.4%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Wai Wai’s estimated Share of Search among instant noodle brands worldwide moved from 6.1% to 8%, and its estimated monthly branded searches moved from 49.5K to 74K.

## How did search popularity change for instant noodle brands worldwide in September 2026?

- In September 2026, Wai Wai overtook Nongshim to rank 3rd among instant noodle brands worldwide, with 8% estimated Share of Search.
- In September 2026, Nongshim lost estimated Share of Search among instant noodle brands worldwide, from 6.5% to 5.4%.

## Month by month

| Month | Nongshim estimated searches | Nongshim Share of Search | Nongshim rank | Wai Wai estimated searches | Wai Wai Share of Search | Wai Wai rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 6.1% | 3 | 49.5K | 6.1% | 4 |
| Nov 2025 | 49.5K | 6.1% | 3 | 49.5K | 6.1% | 4 |
| Dec 2025 | 40.5K | 5% | 4 | 49.5K | 6.1% | 3 |
| Jan 2026 | 49.5K | 5.5% | 3 | 49.5K | 5.5% | 4 |
| Feb 2026 | 40.5K | 5.5% | 3 | 40.5K | 5.5% | 4 |
| Mar 2026 | 90.5K | 9.6% | 3 | 49.5K | 5.3% | 4 |
| Apr 2026 | 60.5K | 7.3% | 3 | 49.5K | 6% | 4 |
| May 2026 | 49.5K | 5.5% | 4 | 60.5K | 6.7% | 3 |
| Jun 2026 | 49.5K | 6.1% | 3 | 49.5K | 6.1% | 4 |
| Jul 2026 | 49.5K | 6.1% | 3 | 49.5K | 6.1% | 4 |
| Aug 2026 | 60.5K | 6.5% | 3 | 60.5K | 6.5% | 4 |
| Sep 2026 | 49.5K | 5.4% | 4 | 74K | 8% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Nongshim’s and Wai Wai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nongshim**: Measured on the search term “nongshim”.
- **Wai Wai**: Measured on the search term “wai wai”.

- [Nongshim profile](/demand/global-en/brands/nongshim)
- [Wai Wai profile](/demand/global-en/brands/wai-wai-noodles)
- [All instant noodle brands worldwide](/demand/global-en/categories/instant-noodle-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nongshim or Wai Wai?

In September 2026, Wai Wai had more branded searches than Nongshim among instant noodle brands worldwide. Wai Wai was estimated to have 74K branded searches compared to Nongshim’s 49.5K, and held an 8% Share of Search versus Nongshim’s 5.4%.

## Cite this page

Brandwave. "Nongshim vs Wai Wai: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nongshim-vs-wai-wai-noodles

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nongshim-vs-wai-wai-noodles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.