---
title: "Nongshim vs Sapporo Ichiban: Which is searched more?"
description: "Is Nongshim or Sapporo Ichiban more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nongshim-vs-sapporo-ichiban"
publisher: "Brandwave"
---

# Nongshim vs Sapporo Ichiban: Which is searched more?

Is Nongshim or Sapporo Ichiban more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Instant noodle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nongshim and Sapporo Ichiban
- **Competitive set**: Instant noodle brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Nongshim Share of Search**: 4.7%
- **Sapporo Ichiban Share of Search**: 1.2%

## Is Nongshim or Sapporo Ichiban more popular in search?

- In September 2026, Nongshim had more branded searches than Sapporo Ichiban among instant noodle brands worldwide. Nongshim had about 49,500 branded searches, while Sapporo Ichiban had 12,100. Nongshim made up 4.7% of all instant noodle brand searches we track, and Sapporo Ichiban accounted for 1.2%.
- Nongshim was ahead of Sapporo Ichiban in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nongshim’s share of searches among instant noodle brands worldwide moved from 5.3% to 4.7%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Sapporo Ichiban’s share of searches among instant noodle brands worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches held steady at 12.1K.

## How did search popularity change for instant noodle brands worldwide in September 2026?

- In September 2026, Wai Wai overtook Nongshim to rank 4th among instant noodle brands worldwide, with 7% of the searches.
- In September 2026, Nongshim lost share of searches among instant noodle brands worldwide, from 5.7% to 4.7%.

## Month by month

| Month | Nongshim estimated searches | Nongshim Share of Search | Nongshim rank | Sapporo Ichiban estimated searches | Sapporo Ichiban Share of Search | Sapporo Ichiban rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 49.5K | 5.3% | 4 | 12.1K | 1.3% | 10 |
| Nov 2025 | 49.5K | 5.3% | 4 | 12.1K | 1.3% | 9 |
| Dec 2025 | 40.5K | 4.4% | 5 | 12.1K | 1.3% | 9 |
| Jan 2026 | 49.5K | 4.7% | 4 | 14.8K | 1.4% | 9 |
| Feb 2026 | 40.5K | 4.7% | 4 | 9.9K | 1.2% | 10 |
| Mar 2026 | 90.5K | 8.5% | 3 | 12.1K | 1.1% | 9 |
| Apr 2026 | 60.5K | 6.4% | 4 | 9.9K | 1% | 10 |
| May 2026 | 49.5K | 4.8% | 5 | 9.9K | 0.95% | 10 |
| Jun 2026 | 49.5K | 5.3% | 4 | 9.9K | 1.1% | 10 |
| Jul 2026 | 49.5K | 5.2% | 4 | 9.9K | 1% | 10 |
| Aug 2026 | 60.5K | 5.7% | 4 | 12.1K | 1.1% | 9 |
| Sep 2026 | 49.5K | 4.7% | 5 | 12.1K | 1.2% | 9 |

## How each brand is measured

Brandwave collects information about searches that people make online using Nongshim’s and Sapporo Ichiban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nongshim**: Measured on the search term “nongshim”.
- **Sapporo Ichiban**: Measured on the search term “sapporo ichiban”.

- [Nongshim profile](/demand/global-en/brands/nongshim)
- [Sapporo Ichiban profile](/demand/global-en/brands/sapporo-ichiban)
- [All instant noodle brands worldwide](/demand/global-en/categories/instant-noodle-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Nongshim or Sapporo Ichiban more popular in search?

In September 2026, Nongshim had more branded searches than Sapporo Ichiban among instant noodle brands worldwide. Nongshim had about 49,500 branded searches, while Sapporo Ichiban had 12,100. Nongshim made up 4.7% of all instant noodle brand searches we track, and Sapporo Ichiban accounted for 1.2%.

## Cite this page

Brandwave. "Nongshim vs Sapporo Ichiban: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nongshim-vs-sapporo-ichiban

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nongshim-vs-sapporo-ichiban. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.