---
title: "Nomination vs Thomas Sabo: Which is searched more?"
description: "Is Nomination or Thomas Sabo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery charm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nomination-vs-thomas-sabo"
publisher: "Brandwave"
---

# Nomination vs Thomas Sabo: Which is searched more?

Is Nomination or Thomas Sabo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery charm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nomination and Thomas Sabo
- **Competitive set**: Jewellery charm brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Nomination Share of Search**: 3.8%
- **Thomas Sabo Share of Search**: 2.6%

## Is Nomination or Thomas Sabo more popular in search?

- In September 2026, Nomination had more branded searches than Thomas Sabo among jewellery charm brands worldwide. Nomination had about 300,000 branded searches, while Thomas Sabo had 201,000. Nomination made up 3.8% of all jewellery charm brand searches we track, and Thomas Sabo accounted for 2.6%.
- The lead changed hands 4 times in the 12 months ending September 2026: Thomas Sabo took it in January 2026, Nomination took it in March 2026, Thomas Sabo took it in May 2026, Nomination took it in June 2026.
- Across the 12 months ending September 2026, Nomination’s share of searches among jewellery charm brands worldwide moved from 3.6% to 3.8%, and its estimated monthly branded searches held steady at 300K.
- Across the 12 months ending September 2026, Thomas Sabo’s share of searches among jewellery charm brands worldwide moved from 3% to 2.6%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for jewellery charm brands worldwide in September 2026?

- Nomination’s share of searches among jewellery charm brands worldwide has gained ground for 3 months in a row, from 3% to 3.8% in September 2026.
- Estimated monthly branded searches for Thomas Sabo worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

## Month by month

| Month | Nomination estimated searches | Nomination Share of Search | Nomination rank | Thomas Sabo estimated searches | Thomas Sabo Share of Search | Thomas Sabo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 300K | 3.6% | 5 | 246K | 3% | 6 |
| Nov 2025 | 602K | 4.5% | 5 | 368K | 2.8% | 6 |
| Dec 2025 | 669K | 4.1% | 5 | 450K | 2.8% | 6 |
| Jan 2026 | 270K | 2.8% | 6 | 301K | 3.1% | 5 |
| Feb 2026 | 245K | 2.6% | 6 | 246K | 2.7% | 5 |
| Mar 2026 | 270K | 3.4% | 5 | 246K | 3.1% | 6 |
| Apr 2026 | 220K | 2.8% | 5 | 201K | 2.5% | 6 |
| May 2026 | 220K | 2.3% | 6 | 246K | 2.6% | 5 |
| Jun 2026 | 245K | 3% | 5 | 201K | 2.5% | 6 |
| Jul 2026 | 300K | 3.6% | 5 | 246K | 3% | 6 |
| Aug 2026 | 300K | 3.6% | 5 | 246K | 3% | 6 |
| Sep 2026 | 300K | 3.8% | 5 | 201K | 2.6% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Nomination’s and Thomas Sabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nomination**: Measured on the search terms “nomination bracelet”, “nomination charms” and “nomination italy”, summed into one figure.
- **Thomas Sabo**: Measured on the search term “thomas sabo”.

- [Nomination profile](/demand/global-en/brands/nomination)
- [Thomas Sabo profile](/demand/global-en/brands/thomas-sabo)
- [All jewellery charm brands worldwide](/demand/global-en/categories/jewellery-charm-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Nomination or Thomas Sabo more popular in search?

In September 2026, Nomination had more branded searches than Thomas Sabo among jewellery charm brands worldwide. Nomination had about 300,000 branded searches, while Thomas Sabo had 201,000. Nomination made up 3.8% of all jewellery charm brand searches we track, and Thomas Sabo accounted for 2.6%.

## Cite this page

Brandwave. "Nomination vs Thomas Sabo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nomination-vs-thomas-sabo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nomination-vs-thomas-sabo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.