--- title: "NOCO vs Stanley: Which is searched more?" description: "Is NOCO or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jump starter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/noco-vs-stanley-tools" publisher: "Brandwave" --- # NOCO vs Stanley: Which is searched more? Is NOCO or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jump starter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NOCO and Stanley - **Competitive set**: Jump starter brands - **Market**: Global - **Month measured**: Sep 2026 - **NOCO Share of Search**: 65.6% - **Stanley Share of Search**: 1.2% ## Is NOCO or Stanley more popular in search? - In September 2026, NOCO had more branded searches than Stanley among jump starter brands worldwide. NOCO had about 101,000 branded searches, while Stanley had 1,900. NOCO made up 65.6% of all jump starter brand searches we track, and Stanley accounted for 1.2%. - NOCO was ahead of Stanley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NOCO’s share of searches among jump starter brands worldwide moved from 60.2% to 65.6%, and its estimated monthly branded searches moved from 87.6K to 101K. - Across the 12 months ending September 2026, Stanley’s share of searches among jump starter brands worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches held steady at 1.9K. ## Top jump starter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NOCO appeared in all five answers. Stanley was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. NOCO was listed before Stanley in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NOCO | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GOOLOO | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Clore | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Stanley | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Weego | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ring Automotive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Anker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jump starter brands - Asked ChatGPT "Which jump starter brand should I buy?": 1. NOCO, 2. GOOLOO, 3. Clore - Asked ChatGPT "What are the best jump starter brands?": 1. NOCO, 2. GOOLOO, 3. Clore - Asked ChatGPT "What's the best jump starter brand for a dead car battery?": 1. NOCO, 2. GOOLOO, 3. Clore - Searched Google, AI Overview "portable jump starter": 1. NOCO - Searched Google, AI Overview "car jump starter": 1. Stanley, 2. GOOLOO, 3. NOCO Not named in any answer: Weego, Ring Automotive and Anker. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for jump starter brands worldwide in September 2026? - Estimated monthly branded searches for NOCO worldwide rose 15.3% over 12 measured months, from 87.6K to 101K in September 2026. ## Month by month | Month | NOCO estimated searches | NOCO Share of Search | NOCO rank | Stanley estimated searches | Stanley Share of Search | Stanley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 87.6K | 60.2% | 1 | 1.9K | 1.3% | 6 | | Nov 2025 | 135K | 71.5% | 1 | 2.4K | 1.3% | 6 | | Dec 2025 | 148K | 70.8% | 1 | 2.9K | 1.4% | 6 | | Jan 2026 | 165K | 73.5% | 1 | 2.9K | 1.3% | 6 | | Feb 2026 | 124K | 71.5% | 1 | 1.6K | 0.93% | 6 | | Mar 2026 | 101K | 67.5% | 1 | 1.6K | 1.1% | 6 | | Apr 2026 | 93.6K | 66.3% | 1 | 1.6K | 1.1% | 6 | | May 2026 | 93.6K | 63.1% | 1 | 1.6K | 1.1% | 6 | | Jun 2026 | 93.6K | 64% | 1 | 1.6K | 1.1% | 6 | | Jul 2026 | 82.6K | 61.2% | 1 | 1.6K | 1.2% | 6 | | Aug 2026 | 93.6K | 65.2% | 1 | 1.9K | 1.3% | 6 | | Sep 2026 | 101K | 65.6% | 1 | 1.9K | 1.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using NOCO’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NOCO**: Measured on the search terms “noco” and “noco jump starter”, summed into one figure. - **Stanley**: Measured on the search term “stanley jump starter”. - [NOCO profile](/demand/global-en/brands/noco) - [Stanley profile](/demand/global-en/brands/stanley-tools) - [All jump starter brands worldwide](/demand/global-en/categories/jump-starter-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NOCO or Stanley more popular in search? In September 2026, NOCO had more branded searches than Stanley among jump starter brands worldwide. NOCO had about 101,000 branded searches, while Stanley had 1,900. NOCO made up 65.6% of all jump starter brand searches we track, and Stanley accounted for 1.2%. ## Cite this page Brandwave. "NOCO vs Stanley: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/noco-vs-stanley-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/noco-vs-stanley-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.