--- title: "NMD vs Thurso Surf: Which is searched more?" description: "Is NMD or Thurso Surf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bodyboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nmd-vs-thurso-surf" publisher: "Brandwave" --- # NMD vs Thurso Surf: Which is searched more? Is NMD or Thurso Surf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bodyboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NMD and Thurso Surf - **Competitive set**: Bodyboard brands - **Market**: Global - **Month measured**: Sep 2026 - **NMD Share of Search**: 53.8% - **Thurso Surf Share of Search**: 1.4% ## Is NMD or Thurso Surf more popular in search? - In September 2026, NMD had more branded searches than Thurso Surf among bodyboard brands worldwide. NMD had about 49,500 branded searches, while Thurso Surf had 1,300. NMD made up 53.8% of all bodyboard brand searches we track, and Thurso Surf accounted for 1.4%. - NMD was ahead of Thurso Surf in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NMD’s share of searches among bodyboard brands worldwide moved from 50.3% to 53.8%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Thurso Surf’s share of searches among bodyboard brands worldwide moved from 2.4% to 1.4%, and its estimated monthly branded searches moved from 2.4K to 1.3K. ## Top bodyboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NMD was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thurso Surf was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. NMD was listed before Thurso Surf in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Morey | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Science Bodyboards | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | NMD | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Hubboards | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Custom X | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pride | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Thurso Surf | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Body Glove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stealth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bodyboard brands - Asked ChatGPT "Which bodyboard brand should I buy?": 1. Science Bodyboards, 2. Morey, 3. NMD, 4. Custom X - Asked ChatGPT "What are the best bodyboard brands?": 1. Science Bodyboards, 2. NMD, 3. Morey, 4. Custom X, 5. Hubboards, 6. Pride, 7. Thurso Surf - Asked ChatGPT "What's the best bodyboard brand for surfing on waves?": 1. Science Bodyboards, 2. Morey, 3. Hubboards - Searched Google, AI Overview "best bodyboard": 1. Morey, 2. Hubboards - Searched Google, AI Overview "bodyboard for beginners": named none of the brands we track Not named in any answer: Body Glove and Stealth. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for bodyboard brands worldwide in September 2026? - In September 2026, NMD gained share of searches among bodyboard brands worldwide, from 48.9% to 53.8%. - Estimated monthly branded searches for Thurso Surf worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026. ## Month by month | Month | NMD estimated searches | NMD Share of Search | NMD rank | Thurso Surf estimated searches | Thurso Surf Share of Search | Thurso Surf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 50.3% | 1 | 2.4K | 2.4% | 5 | | Nov 2025 | 49.5K | 49.6% | 1 | 1.3K | 1.3% | 9 | | Dec 2025 | 49.5K | 38.6% | 2 | 880 | 0.69% | 9 | | Jan 2026 | 49.5K | 35% | 2 | 880 | 0.62% | 9 | | Feb 2026 | 49.5K | 51.1% | 1 | 720 | 0.74% | 9 | | Mar 2026 | 49.5K | 47.4% | 1 | 1K | 0.96% | 9 | | Apr 2026 | 49.5K | 51.2% | 1 | 1.3K | 1.3% | 8 | | May 2026 | 49.5K | 47.1% | 1 | 1.3K | 1.2% | 8 | | Jun 2026 | 49.5K | 46.8% | 1 | 1.6K | 1.5% | 8 | | Jul 2026 | 49.5K | 46.5% | 1 | 1.9K | 1.8% | 8 | | Aug 2026 | 49.5K | 48.9% | 1 | 1.9K | 1.9% | 8 | | Sep 2026 | 49.5K | 53.8% | 1 | 1.3K | 1.4% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using NMD’s and Thurso Surf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NMD**: Measured on the search term “nmd”. - **Thurso Surf**: Measured on the search term “thurso surf”. - [NMD profile](/demand/global-en/brands/nmd) - [Thurso Surf profile](/demand/global-en/brands/thurso-surf) - [All bodyboard brands worldwide](/demand/global-en/categories/bodyboard-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NMD or Thurso Surf more popular in search? In September 2026, NMD had more branded searches than Thurso Surf among bodyboard brands worldwide. NMD had about 49,500 branded searches, while Thurso Surf had 1,300. NMD made up 53.8% of all bodyboard brand searches we track, and Thurso Surf accounted for 1.4%. ## Cite this page Brandwave. "NMD vs Thurso Surf: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nmd-vs-thurso-surf This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nmd-vs-thurso-surf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.