--- title: "Nivea vs SALT & STONE: Which is more popular?" description: "Is Nivea or SALT & STONE more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nivea-vs-salt-and-stone" publisher: "Brandwave" --- # Nivea vs SALT & STONE: Which is more popular? Is Nivea or SALT & STONE more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant and body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nivea and SALT & STONE - **Competitive set**: Deodorant and body care brands - **Market**: Global - **Month measured**: Oct 2026 - **Nivea Share of Search**: 0.42% - **SALT & STONE Share of Search**: 24.2% ## Is Nivea or SALT & STONE more popular in search? - In October 2026, SALT & STONE had more branded searches than Nivea among deodorant and body care brands worldwide. SALT & STONE had about 312,000 branded searches, while Nivea had 5,400. SALT & STONE made up 24.2% of all deodorant and body care brand searches we track, and Nivea accounted for 0.42%. - SALT & STONE was ahead of Nivea in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Nivea’s share of searches among deodorant and body care brands worldwide moved from 0.31% to 0.42%, and its estimated monthly branded searches moved from 4.4K to 5.4K. - Across the 12 months ending October 2026, SALT & STONE’s share of searches among deodorant and body care brands worldwide moved from 30.7% to 24.2%, and its estimated monthly branded searches moved from 434K to 312K. ## Top deodorant and body care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SALT & STONE was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nivea did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dove | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Native | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Secret | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Vanicream | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | SALT & STONE | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Nécessaire | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Lume | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Wild | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dr. Squatch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Old Spice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | nuud | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nivea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about deodorant and body care brands - Asked ChatGPT "Which deodorant and body care brand should I buy?": 1. Dove, 2. Native, 3. Nécessaire - Asked ChatGPT "What are the best deodorant and body care brands?": 1. SALT & STONE, 2. Dove, 3. Native, 4. Nécessaire, 5. Secret, 6. Lume, 7. Vanicream - Asked ChatGPT "What's the best deodorant and body care brand for sensitive skin?": 1. Vanicream, 2. Dove, 3. Native - Searched Google, AI Overview "deodorant for sensitive skin": 1. Vanicream, 2. Dove - Searched Google, AI Overview "women's deodorant brand": 1. Secret, 2. Dove, 3. Native, 4. Lume Not named in any answer: Wild, Dr. Squatch, Old Spice, nuud and Nivea. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for deodorant and body care brands worldwide in October 2026? - Estimated monthly branded searches for Nivea worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in October 2026. - Estimated monthly branded searches for SALT & STONE worldwide fell 28.1% over 12 measured months, from 434K to 312K in October 2026. ## How has branded search for Nivea and SALT & STONE changed worldwide over the last 12 months? | Month | Nivea estimated searches | Nivea Share of Search | Nivea rank | SALT & STONE estimated searches | SALT & STONE Share of Search | SALT & STONE rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 4.4K | 0.31% | 12 | 434K | 30.7% | 1 | | Dec 2025 | 4.4K | 0.33% | 12 | 442K | 33.1% | 1 | | Jan 2026 | 4.4K | 0.36% | 12 | 306K | 24.8% | 1 | | Feb 2026 | 4.4K | 0.38% | 12 | 295K | 25.8% | 1 | | Mar 2026 | 5.4K | 0.41% | 12 | 301K | 22.6% | 2 | | Apr 2026 | 6.6K | 0.53% | 12 | 301K | 24% | 1 | | May 2026 | 6.6K | 0.49% | 12 | 314K | 23.5% | 2 | | Jun 2026 | 6.6K | 0.46% | 12 | 314K | 21.9% | 2 | | Jul 2026 | 6.6K | 0.44% | 12 | 375K | 24.9% | 2 | | Aug 2026 | 6.6K | 0.43% | 12 | 382K | 25% | 2 | | Sep 2026 | 5.4K | 0.42% | 12 | 320K | 24.6% | 1 | | Oct 2026 | 5.4K | 0.42% | 12 | 312K | 24.2% | 1 | ## How are Nivea’s and SALT & STONE’s branded searches counted? Brandwave collects information about searches that people make online using Nivea’s and SALT & STONE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nivea**: Measured on the search term “nivea deo stick”. - **SALT & STONE**: Measured on the search terms “salt & stone”, “salt and stone”, “saltandstone” and “saltstone”, summed into one figure. - [Nivea profile](/demand/global-en/brands/nivea) - [SALT & STONE profile](/demand/global-en/brands/salt-and-stone) - [All deodorant and body care brands worldwide](/demand/global-en/categories/deodorant-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nivea or SALT & STONE more popular in search? In October 2026, SALT & STONE had more branded searches than Nivea among deodorant and body care brands worldwide. SALT & STONE had about 312,000 branded searches, while Nivea had 5,400. SALT & STONE made up 24.2% of all deodorant and body care brand searches we track, and Nivea accounted for 0.42%. ## Cite this page Brandwave. "Nivea vs SALT & STONE: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/nivea-vs-salt-and-stone This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nivea-vs-salt-and-stone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.