---
title: "Nivea vs Proraso: Which is more popular by branded search?"
description: "Which is more popular in search, Nivea or Proraso? Compare estimated monthly branded-search demand and Share of Search inside the Shaving cream set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nivea-vs-proraso"
publisher: "Brandwave"
---

# Nivea vs Proraso: Which is more popular by branded search?

Which is more popular in search, Nivea or Proraso? Compare estimated monthly branded-search demand and Share of Search inside the Shaving cream set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nivea and Proraso
- **Competitive set**: Shaving cream
- **Market**: Global
- **Month measured**: Aug 2026
- **Nivea Share of Search**: 58.2%
- **Proraso Share of Search**: 0.06%

## Which is more popular in search, Nivea or Proraso?

- In August 2026, Nivea had more branded searches than Proraso among shaving cream worldwide. Nivea was estimated to have 673K branded searches compared to Proraso’s 720, and held a 58.2% Share of Search versus Proraso’s 0.06%.
- Nivea was ahead of Proraso in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among shaving cream worldwide moved from 52% to 58.2%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 11 months ending August 2026, Proraso’s estimated Share of Search among shaving cream worldwide moved from 0.05% to 0.06%, and its estimated monthly branded searches moved from 480 to 720.

## How did search popularity change for shaving cream worldwide in August 2026?

- In August 2026, Nivea lost estimated Share of Search among shaving cream worldwide, from 62.7% to 58.2%.
- Estimated monthly branded searches for Proraso worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.

## Month by month

| Month | Nivea estimated searches | Nivea Share of Search | Nivea rank | Proraso estimated searches | Proraso Share of Search | Proraso rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 52% | 1 | 480 | 0.05% | 4 |
| Nov 2025 | 673K | 56.9% | 1 | 720 | 0.06% | 4 |
| Dec 2025 | 550K | 51.3% | 1 | 720 | 0.07% | 5 |
| Jan 2026 | 673K | 57.4% | 1 | 590 | 0.05% | 5 |
| Feb 2026 | 550K | 58.3% | 1 | 590 | 0.06% | 5 |
| Mar 2026 | 550K | 53.6% | 1 | 720 | 0.07% | 5 |
| Apr 2026 | 550K | 53.6% | 1 | 720 | 0.07% | 5 |
| May 2026 | 550K | 53.7% | 1 | 720 | 0.07% | 5 |
| Jun 2026 | 550K | 53.4% | 1 | 720 | 0.07% | 5 |
| Jul 2026 | 823K | 62.7% | 1 | 590 | 0.04% | 5 |
| Aug 2026 | 673K | 58.2% | 1 | 720 | 0.06% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nivea’s and Proraso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nivea**: Measured on the search term “nivea”.
- **Proraso**: Measured on the search term “proraso shaving”.

- [Nivea profile](/demand/global-en/brands/nivea)
- [Proraso profile](/demand/global-en/brands/proraso)
- [All shaving cream worldwide](/demand/global-en/categories/shaving-cream): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nivea or Proraso?

In August 2026, Nivea had more branded searches than Proraso among shaving cream worldwide. Nivea was estimated to have 673K branded searches compared to Proraso’s 720, and held a 58.2% Share of Search versus Proraso’s 0.06%.

## Cite this page

Brandwave. "Nivea vs Proraso: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/nivea-vs-proraso

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nivea-vs-proraso. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.