---
title: "Nivea vs Olay: Which is more popular by branded search?"
description: "Which is more popular in search, Nivea or Olay? Compare estimated monthly branded-search demand and Share of Search inside the Body wash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nivea-vs-olay"
publisher: "Brandwave"
---

# Nivea vs Olay: Which is more popular by branded search?

Which is more popular in search, Nivea or Olay? Compare estimated monthly branded-search demand and Share of Search inside the Body wash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nivea and Olay
- **Competitive set**: Body wash brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Nivea Share of Search**: 21.5%
- **Olay Share of Search**: 6.4%

## Which is more popular in search, Nivea or Olay?

- In August 2026, Nivea had more branded searches than Olay among body wash brands worldwide. Nivea was estimated to have 673K branded searches compared to Olay’s 201K, and held a 21.5% Share of Search versus Olay’s 6.4%.
- Nivea was ahead of Olay in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nivea’s estimated Share of Search among body wash brands worldwide moved from 18.1% to 21.5%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 11 months ending August 2026, Olay’s estimated Share of Search among body wash brands worldwide moved from 6.6% to 6.4%, and its estimated monthly branded searches held steady at 201K.

## How did search popularity change for body wash brands worldwide in August 2026?

- In August 2026, Olay overtook Aveeno to rank 3rd among body wash brands worldwide, at 6.4%.
- In August 2026, Nivea lost estimated Share of Search among body wash brands worldwide, from 25.4% to 21.5%.

## Month by month

| Month | Nivea estimated searches | Nivea Share of Search | Nivea rank | Olay estimated searches | Olay Share of Search | Olay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 18.1% | 2 | 201K | 6.6% | 4 |
| Nov 2025 | 673K | 19.4% | 2 | 201K | 5.8% | 4 |
| Dec 2025 | 550K | 17.6% | 2 | 201K | 6.4% | 4 |
| Jan 2026 | 673K | 19.4% | 2 | 201K | 5.8% | 4 |
| Feb 2026 | 550K | 18.6% | 2 | 165K | 5.6% | 4 |
| Mar 2026 | 550K | 17.5% | 2 | 201K | 6.4% | 4 |
| Apr 2026 | 550K | 17.5% | 2 | 201K | 6.4% | 4 |
| May 2026 | 550K | 19.3% | 2 | 165K | 5.8% | 4 |
| Jun 2026 | 550K | 19.4% | 2 | 165K | 5.8% | 4 |
| Jul 2026 | 823K | 25.4% | 2 | 165K | 5.1% | 4 |
| Aug 2026 | 673K | 21.5% | 2 | 201K | 6.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nivea’s and Olay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nivea**: Measured on the search term “nivea”.
- **Olay**: Measured on the search term “olay”.

- [Nivea profile](/demand/global-en/brands/nivea)
- [Olay profile](/demand/global-en/brands/olay)
- [All body wash brands worldwide](/demand/global-en/categories/body-wash-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nivea or Olay?

In August 2026, Nivea had more branded searches than Olay among body wash brands worldwide. Nivea was estimated to have 673K branded searches compared to Olay’s 201K, and held a 21.5% Share of Search versus Olay’s 6.4%.

## Cite this page

Brandwave. "Nivea vs Olay: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/nivea-vs-olay

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nivea-vs-olay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.