--- title: "NIU vs Xiaomi Electric Scooter: Which is searched more?" description: "Is NIU or Xiaomi Electric Scooter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric scooter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/niu-vs-xiaomi-electric-scooter" publisher: "Brandwave" --- # NIU vs Xiaomi Electric Scooter: Which is searched more? Is NIU or Xiaomi Electric Scooter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Electric scooter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NIU and Xiaomi Electric Scooter - **Competitive set**: Electric scooter brands - **Market**: Global - **Month measured**: Sep 2026 - **NIU Share of Search**: 3.5% - **Xiaomi Electric Scooter Share of Search**: 7.8% ## Is NIU or Xiaomi Electric Scooter more popular in search? - In September 2026, Xiaomi Electric Scooter had more branded searches than NIU among electric scooter brands worldwide. Xiaomi Electric Scooter had about 74,000 branded searches, while NIU had 33,100. Xiaomi Electric Scooter made up 7.8% of all electric scooter brand searches we track, and NIU accounted for 3.5%. - Xiaomi Electric Scooter was ahead of NIU in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NIU’s share of searches among electric scooter brands worldwide moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 27.1K to 33.1K. - Across the 12 months ending September 2026, Xiaomi Electric Scooter’s share of searches among electric scooter brands worldwide moved from 6.1% to 7.8%, and its estimated monthly branded searches moved from 49.5K to 74K. ## Top electric scooter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NIU was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Xiaomi Electric Scooter did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Segway | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | NIU | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Apollo Scooters | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Gotrax | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Razor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Xiaomi Electric Scooter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Inokim | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about electric scooter brands - Asked ChatGPT "Which electric scooter brand should I buy?": 1. Segway, 2. NIU, 3. Apollo Scooters, 4. Gotrax - Asked ChatGPT "What are the best electric scooter brands?": 1. Segway, 2. NIU, 3. Apollo Scooters, 4. Gotrax - Asked ChatGPT "What's the best electric scooter brand for short urban trips?": 1. Segway, 2. NIU, 3. Apollo Scooters - Searched Google, AI Overview "best electric scooter": 1. Segway - Searched Google, AI Overview "electric scooter for commuting": 1. Segway, 2. Gotrax Not named in any answer: Razor, Xiaomi Electric Scooter and Inokim. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for electric scooter brands worldwide in September 2026? - Xiaomi Electric Scooter’s share of searches among electric scooter brands worldwide has gained ground for 3 months in a row, from 7.3% to 7.8% in September 2026. - Estimated monthly branded searches for NIU worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026. ## Month by month | Month | NIU estimated searches | NIU Share of Search | NIU rank | Xiaomi Electric Scooter estimated searches | Xiaomi Electric Scooter Share of Search | Xiaomi Electric Scooter rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 3.4% | 5 | 49.5K | 6.1% | 3 | | Nov 2025 | 22.2K | 2.8% | 5 | 49.5K | 6.2% | 3 | | Dec 2025 | 18.1K | 2.2% | 5 | 40.5K | 5% | 4 | | Jan 2026 | 18.1K | 2.5% | 5 | 33.1K | 4.5% | 4 | | Feb 2026 | 18.1K | 3% | 5 | 33.1K | 5.4% | 4 | | Mar 2026 | 33.1K | 4% | 5 | 74K | 9% | 3 | | Apr 2026 | 40.5K | 4.1% | 5 | 74K | 7.5% | 3 | | May 2026 | 40.5K | 3.9% | 5 | 74K | 7.2% | 4 | | Jun 2026 | 33.1K | 3.3% | 5 | 74K | 7.3% | 3 | | Jul 2026 | 33.1K | 3.3% | 5 | 74K | 7.3% | 3 | | Aug 2026 | 33.1K | 3.4% | 5 | 74K | 7.6% | 3 | | Sep 2026 | 33.1K | 3.5% | 5 | 74K | 7.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using NIU’s and Xiaomi Electric Scooter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NIU**: Measured on the search term “niu scooter”. - **Xiaomi Electric Scooter**: Measured on the search term “xiaomi electric scooter”. - [NIU profile](/demand/global-en/brands/niu) - [Xiaomi Electric Scooter profile](/demand/global-en/brands/xiaomi-electric-scooter) - [All electric scooter brands worldwide](/demand/global-en/categories/electric-scooter-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NIU or Xiaomi Electric Scooter more popular in search? In September 2026, Xiaomi Electric Scooter had more branded searches than NIU among electric scooter brands worldwide. Xiaomi Electric Scooter had about 74,000 branded searches, while NIU had 33,100. Xiaomi Electric Scooter made up 7.8% of all electric scooter brand searches we track, and NIU accounted for 3.5%. ## Cite this page Brandwave. "NIU vs Xiaomi Electric Scooter: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/niu-vs-xiaomi-electric-scooter This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/niu-vs-xiaomi-electric-scooter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.