--- title: "NIU vs Segway-Ninebot: Which is searched more?" description: "Is NIU or Segway-Ninebot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Scooter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/niu-vs-segway-ninebot" publisher: "Brandwave" --- # NIU vs Segway-Ninebot: Which is searched more? Is NIU or Segway-Ninebot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Scooter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NIU and Segway-Ninebot - **Competitive set**: Scooter brands - **Market**: Global - **Month measured**: Sep 2026 - **NIU Share of Search**: 9.1% - **Segway-Ninebot Share of Search**: 36.9% ## Is NIU or Segway-Ninebot more popular in search? - In September 2026, Segway-Ninebot had more branded searches than NIU among scooter brands worldwide. Segway-Ninebot had about 135,000 branded searches, while NIU had 33,100. Segway-Ninebot made up 36.9% of all scooter brand searches we track, and NIU accounted for 9.1%. - Segway-Ninebot was ahead of NIU in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NIU’s share of searches among scooter brands worldwide moved from 8.1% to 9.1%, and its estimated monthly branded searches moved from 27.1K to 33.1K. - Across the 12 months ending September 2026, Segway-Ninebot’s share of searches among scooter brands worldwide moved from 27% to 36.9%, and its estimated monthly branded searches moved from 90.5K to 135K. ## Top scooter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NIU and Segway-Ninebot were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Segway-Ninebot was listed before NIU in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Segway-Ninebot | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | NIU | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Razor | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Micro Scooters | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Globber | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oxelo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yvolution | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about scooter brands - Asked ChatGPT "Which scooter brand should I buy?": 1. Segway-Ninebot, 2. NIU - Asked ChatGPT "What are the best scooter brands?": 1. Segway-Ninebot, 2. NIU, 3. Razor - Asked ChatGPT "What's the best scooter brand for everyday riding?": 1. Segway-Ninebot, 2. NIU - Searched Google, AI Overview "scooter brands": named none of the brands we track - Searched Google, AI Overview "scooter for kids": 1. Razor, 2. Micro Scooters Not named in any answer: Globber, Oxelo and Yvolution. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for scooter brands worldwide in September 2026? - In September 2026, Segway-Ninebot gained share of searches among scooter brands worldwide, from 35.8% to 36.9%. - Estimated monthly branded searches for NIU worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026. ## Month by month | Month | NIU estimated searches | NIU Share of Search | NIU rank | Segway-Ninebot estimated searches | Segway-Ninebot Share of Search | Segway-Ninebot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 8.1% | 5 | 90.5K | 27% | 2 | | Nov 2025 | 22.2K | 5.6% | 5 | 90.5K | 22.8% | 3 | | Dec 2025 | 18.1K | 5.2% | 5 | 74K | 21.2% | 3 | | Jan 2026 | 18.1K | 7.7% | 5 | 60.5K | 25.9% | 2 | | Feb 2026 | 18.1K | 8.6% | 5 | 60.5K | 28.7% | 2 | | Mar 2026 | 33.1K | 9.4% | 5 | 110K | 31.3% | 1 | | Apr 2026 | 40.5K | 10.4% | 5 | 110K | 28.2% | 2 | | May 2026 | 40.5K | 9.2% | 5 | 135K | 30.6% | 2 | | Jun 2026 | 33.1K | 8.1% | 5 | 135K | 33% | 2 | | Jul 2026 | 33.1K | 8.1% | 5 | 135K | 33% | 2 | | Aug 2026 | 33.1K | 8.8% | 5 | 135K | 35.8% | 1 | | Sep 2026 | 33.1K | 9.1% | 5 | 135K | 36.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using NIU’s and Segway-Ninebot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NIU**: Measured on the search term “niu scooter”. - **Segway-Ninebot**: Measured on the search term “segway ninebot”. - [NIU profile](/demand/global-en/brands/niu) - [Segway-Ninebot profile](/demand/global-en/brands/segway-ninebot) - [All scooter brands worldwide](/demand/global-en/categories/scooter-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NIU or Segway-Ninebot more popular in search? In September 2026, Segway-Ninebot had more branded searches than NIU among scooter brands worldwide. Segway-Ninebot had about 135,000 branded searches, while NIU had 33,100. Segway-Ninebot made up 36.9% of all scooter brand searches we track, and NIU accounted for 9.1%. ## Cite this page Brandwave. "NIU vs Segway-Ninebot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/niu-vs-segway-ninebot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/niu-vs-segway-ninebot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.