---
title: "Nissan vs Subaru: Which is searched more?"
description: "Which is more popular in search, Nissan or Subaru? Compare estimated monthly branded-search demand and Share of Search inside the SUV brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nissan-vs-subaru"
publisher: "Brandwave"
---

# Nissan vs Subaru: Which is searched more?

Which is more popular in search, Nissan or Subaru? Compare estimated monthly branded-search demand and Share of Search inside the SUV brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nissan and Subaru
- **Competitive set**: SUV brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Nissan Share of Search**: 6.4%
- **Subaru Share of Search**: 5.2%

## Which is more popular in search, Nissan or Subaru?

- In August 2026, Nissan had more branded searches than Subaru among SUV brands worldwide. Nissan was estimated to have 3.4M branded searches compared to Subaru’s 2.7M, and held a 6.4% Share of Search versus Subaru’s 5.2%.
- Nissan was ahead of Subaru in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nissan’s estimated Share of Search among SUV brands worldwide moved from 7.3% to 6.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Subaru’s estimated Share of Search among SUV brands worldwide moved from 6% to 5.2%, and its estimated monthly branded searches moved from 3.4M to 2.7M.

## How did search popularity change for SUV brands worldwide in August 2026?

- Subaru’s estimated Share of Search among SUV brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.2% in August 2026.
- Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## Month by month

| Month | Nissan estimated searches | Nissan Share of Search | Nissan rank | Subaru estimated searches | Subaru Share of Search | Subaru rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 7.3% | 7 | 3.4M | 6% | 9 |
| Nov 2025 | 3.4M | 6.2% | 8 | 3.4M | 6.2% | 9 |
| Dec 2025 | 3.4M | 6.3% | 8 | 3.4M | 6.3% | 9 |
| Jan 2026 | 4.1M | 6.9% | 8 | 3.4M | 5.7% | 9 |
| Feb 2026 | 3.4M | 6.4% | 8 | 2.7M | 5.2% | 9 |
| Mar 2026 | 4.1M | 7.3% | 7 | 3.4M | 6% | 9 |
| Apr 2026 | 3.4M | 6.4% | 8 | 2.7M | 5.2% | 9 |
| May 2026 | 3.4M | 6.3% | 8 | 3.4M | 6.3% | 9 |
| Jun 2026 | 3.4M | 6.7% | 8 | 2.7M | 5.5% | 9 |
| Jul 2026 | 3.4M | 6.5% | 8 | 2.7M | 5.3% | 9 |
| Aug 2026 | 3.4M | 6.4% | 8 | 2.7M | 5.2% | 9 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nissan’s and Subaru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nissan**: Measured on the search term “nissan”.
- **Subaru**: Measured on the search term “subaru”.

- [Nissan profile](/demand/global-en/brands/nissan)
- [Subaru profile](/demand/global-en/brands/subaru)
- [All SUV brands worldwide](/demand/global-en/categories/suv-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nissan or Subaru?

In August 2026, Nissan had more branded searches than Subaru among SUV brands worldwide. Nissan was estimated to have 3.4M branded searches compared to Subaru’s 2.7M, and held a 6.4% Share of Search versus Subaru’s 5.2%.

## Cite this page

Brandwave. "Nissan vs Subaru: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nissan-vs-subaru

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nissan-vs-subaru. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.