--- title: "Nintendo vs The Legend of Zelda: Which is searched more?" description: "Is Nintendo or The Legend of Zelda more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nintendo-vs-the-legend-of-zelda" publisher: "Brandwave" --- # Nintendo vs The Legend of Zelda: Which is searched more? Is Nintendo or The Legend of Zelda more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nintendo and The Legend of Zelda - **Competitive set**: Game publishers - **Market**: Global - **Month measured**: Sep 2026 - **Nintendo Share of Search**: 62.3% - **The Legend of Zelda Share of Search**: 25.5% ## Is Nintendo or The Legend of Zelda more popular in search? - In September 2026, Nintendo had more branded searches than The Legend of Zelda among game publishers worldwide. Nintendo had about 4.1 million branded searches, while The Legend of Zelda had 1.7 million. Nintendo made up 62.3% of all game publisher searches we track, and The Legend of Zelda accounted for 25.5%. - Nintendo was ahead of The Legend of Zelda in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nintendo’s share of searches among game publishers worldwide moved from 69.1% to 62.3%, and its estimated monthly branded searches moved from 3.4M to 4.1M. - Across the 12 months ending September 2026, The Legend of Zelda’s share of searches among game publishers worldwide moved from 18% to 25.5%, and its estimated monthly branded searches moved from 874K to 1.7M. ## Top game publishers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nintendo appeared in all five answers. The Legend of Zelda was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nintendo was listed before The Legend of Zelda in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nintendo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Capcom | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ubisoft | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | The Legend of Zelda | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Square Enix | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Activision Blizzard | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Take-Two | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | EA Sports FC | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about game publishers - Asked ChatGPT "Which game publisher should I buy?": 1. Nintendo, 2. Capcom, 3. Take-Two - Asked ChatGPT "What are the best game publisher brands?": 1. Nintendo, 2. Capcom, 3. Square Enix, 4. The Legend of Zelda, 5. EA Sports FC - Asked ChatGPT "What's the best game publisher for family gaming?": 1. Nintendo - Searched Google, AI Overview "game publishers": 1. Nintendo, 2. Ubisoft, 3. Activision Blizzard, 4. The Legend of Zelda - Searched Google, AI Overview "video game publishers": 1. Nintendo, 2. Ubisoft, 3. Capcom Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for game publishers worldwide in September 2026? - In September 2026, The Legend of Zelda gained share of searches among game publishers worldwide, from 18.7% to 25.5%. - In September 2026, Nintendo lost share of searches among game publishers worldwide, from 64.4% to 62.3%. ## Month by month | Month | Nintendo estimated searches | Nintendo Share of Search | Nintendo rank | The Legend of Zelda estimated searches | The Legend of Zelda Share of Search | The Legend of Zelda rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4M | 69.1% | 1 | 874K | 18% | 2 | | Nov 2025 | 4.1M | 71.2% | 1 | 974K | 17% | 2 | | Dec 2025 | 4.1M | 72.4% | 1 | 874K | 15.5% | 2 | | Jan 2026 | 3.4M | 65.1% | 1 | 974K | 18.9% | 2 | | Feb 2026 | 3.4M | 66.7% | 1 | 851K | 16.9% | 2 | | Mar 2026 | 3.4M | 64.1% | 1 | 974K | 18.6% | 2 | | Apr 2026 | 3.4M | 63.3% | 1 | 1M | 19.7% | 2 | | May 2026 | 3.4M | 64.8% | 1 | 974K | 18.8% | 2 | | Jun 2026 | 3.4M | 64.4% | 1 | 974K | 18.7% | 2 | | Jul 2026 | 3.4M | 67.6% | 1 | 918K | 18.5% | 2 | | Aug 2026 | 3.4M | 64.4% | 1 | 974K | 18.7% | 2 | | Sep 2026 | 4.1M | 62.3% | 1 | 1.7M | 25.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Nintendo’s and The Legend of Zelda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nintendo**: Measured on the search term “nintendo”. - **The Legend of Zelda**: Measured on the search terms “the legend of zelda”, “thelegendofzelda” and “zelda”, summed into one figure. - [Nintendo profile](/demand/global-en/brands/nintendo) - [The Legend of Zelda profile](/demand/global-en/brands/the-legend-of-zelda) - [All game publishers worldwide](/demand/global-en/categories/game-publishers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nintendo or The Legend of Zelda more popular in search? In September 2026, Nintendo had more branded searches than The Legend of Zelda among game publishers worldwide. Nintendo had about 4.1 million branded searches, while The Legend of Zelda had 1.7 million. Nintendo made up 62.3% of all game publisher searches we track, and The Legend of Zelda accounted for 25.5%. ## Cite this page Brandwave. "Nintendo vs The Legend of Zelda: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nintendo-vs-the-legend-of-zelda This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nintendo-vs-the-legend-of-zelda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.