--- title: "Nintendo vs Square Enix: Which is searched more?" description: "Is Nintendo or Square Enix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nintendo-vs-square-enix" publisher: "Brandwave" --- # Nintendo vs Square Enix: Which is searched more? Is Nintendo or Square Enix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nintendo and Square Enix - **Competitive set**: Game publishers - **Market**: Global - **Month measured**: Sep 2026 - **Nintendo Share of Search**: 62.3% - **Square Enix Share of Search**: 3.3% ## Is Nintendo or Square Enix more popular in search? - In September 2026, Nintendo had more branded searches than Square Enix among game publishers worldwide. Nintendo had about 4.1 million branded searches, while Square Enix had 219,000. Nintendo made up 62.3% of all game publisher searches we track, and Square Enix accounted for 3.3%. - Nintendo was ahead of Square Enix in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nintendo’s share of searches among game publishers worldwide moved from 69.1% to 62.3%, and its estimated monthly branded searches moved from 3.4M to 4.1M. - Across the 12 months ending September 2026, Square Enix’s share of searches among game publishers worldwide moved from 3.7% to 3.3%, and its estimated monthly branded searches moved from 180K to 219K. ## Top game publishers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nintendo appeared in all five answers. Square Enix was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nintendo was listed before Square Enix in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nintendo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Capcom | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Ubisoft | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | The Legend of Zelda | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Square Enix | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Activision Blizzard | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Take-Two | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | EA Sports FC | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about game publishers - Asked ChatGPT "Which game publisher should I buy?": 1. Nintendo, 2. Capcom, 3. Take-Two - Asked ChatGPT "What are the best game publisher brands?": 1. Nintendo, 2. Capcom, 3. Square Enix, 4. The Legend of Zelda, 5. EA Sports FC - Asked ChatGPT "What's the best game publisher for family gaming?": 1. Nintendo - Searched Google, AI Overview "game publishers": 1. Nintendo, 2. Ubisoft, 3. Activision Blizzard, 4. The Legend of Zelda - Searched Google, AI Overview "video game publishers": 1. Nintendo, 2. Ubisoft, 3. Capcom Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for game publishers worldwide in September 2026? - In September 2026, Nintendo lost share of searches among game publishers worldwide, from 64.4% to 62.3%. - Square Enix’s share of searches among game publishers worldwide has lost ground for 3 months in a row, from 4.3% to 3.3% in September 2026. ## Month by month | Month | Nintendo estimated searches | Nintendo Share of Search | Nintendo rank | Square Enix estimated searches | Square Enix Share of Search | Square Enix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4M | 69.1% | 1 | 180K | 3.7% | 3 | | Nov 2025 | 4.1M | 71.2% | 1 | 219K | 3.8% | 3 | | Dec 2025 | 4.1M | 72.4% | 1 | 223K | 3.9% | 3 | | Jan 2026 | 3.4M | 65.1% | 1 | 216K | 4.2% | 3 | | Feb 2026 | 3.4M | 66.7% | 1 | 261K | 5.2% | 3 | | Mar 2026 | 3.4M | 64.1% | 1 | 219K | 4.2% | 4 | | Apr 2026 | 3.4M | 63.3% | 1 | 183K | 3.5% | 4 | | May 2026 | 3.4M | 64.8% | 1 | 219K | 4.2% | 4 | | Jun 2026 | 3.4M | 64.4% | 1 | 223K | 4.3% | 4 | | Jul 2026 | 3.4M | 67.6% | 1 | 180K | 3.6% | 4 | | Aug 2026 | 3.4M | 64.4% | 1 | 183K | 3.5% | 5 | | Sep 2026 | 4.1M | 62.3% | 1 | 219K | 3.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Nintendo’s and Square Enix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nintendo**: Measured on the search term “nintendo”. - **Square Enix**: Measured on the search terms “square enix” and “square enix games”, summed into one figure. - [Nintendo profile](/demand/global-en/brands/nintendo) - [Square Enix profile](/demand/global-en/brands/square-enix) - [All game publishers worldwide](/demand/global-en/categories/game-publishers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nintendo or Square Enix more popular in search? In September 2026, Nintendo had more branded searches than Square Enix among game publishers worldwide. Nintendo had about 4.1 million branded searches, while Square Enix had 219,000. Nintendo made up 62.3% of all game publisher searches we track, and Square Enix accounted for 3.3%. ## Cite this page Brandwave. "Nintendo vs Square Enix: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nintendo-vs-square-enix This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nintendo-vs-square-enix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.