---
title: "Ninja vs ZWILLING: Which is searched more?"
description: "Is Ninja or ZWILLING more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knife set brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ninja-kitchen-vs-zwilling"
publisher: "Brandwave"
---

# Ninja vs ZWILLING: Which is searched more?

Is Ninja or ZWILLING more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knife set brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ninja and ZWILLING
- **Competitive set**: Knife set brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Ninja Share of Search**: 5.2%
- **ZWILLING Share of Search**: 0.9%

## Is Ninja or ZWILLING more popular in search?

- In September 2026, Ninja had more branded searches than ZWILLING among knife set brands worldwide. Ninja had about 74,000 branded searches, while ZWILLING had 12,800. Ninja made up 5.2% of all knife set brand searches we track, and ZWILLING accounted for 0.9%.
- Ninja was ahead of ZWILLING in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among knife set brands worldwide moved from 3.2% to 5.2%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, ZWILLING’s share of searches among knife set brands worldwide moved from 0.57% to 0.9%, and its estimated monthly branded searches moved from 10.9K to 12.8K.

## How did search popularity change for knife set brands worldwide in September 2026?

- Ninja’s share of searches among knife set brands worldwide has gained ground for 3 months in a row, from 2.9% to 5.2% in September 2026.
- In September 2026, ZWILLING rose from 8th to 7th among knife set brands worldwide.

## Month by month

| Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | ZWILLING estimated searches | ZWILLING Share of Search | ZWILLING rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 3.2% | 5 | 10.9K | 0.57% | 8 |
| Nov 2025 | 110K | 3.7% | 5 | 19.7K | 0.67% | 8 |
| Dec 2025 | 110K | 3.8% | 5 | 37.5K | 1.3% | 7 |
| Jan 2026 | 90.5K | 4.4% | 5 | 15.7K | 0.76% | 7 |
| Feb 2026 | 60.5K | 3.7% | 5 | 8.8K | 0.54% | 8 |
| Mar 2026 | 49.5K | 3% | 5 | 8.8K | 0.53% | 8 |
| Apr 2026 | 49.5K | 3.1% | 5 | 12.8K | 0.81% | 7 |
| May 2026 | 40.5K | 2.8% | 5 | 12.7K | 0.88% | 7 |
| Jun 2026 | 40.5K | 2.9% | 5 | 8.8K | 0.63% | 8 |
| Jul 2026 | 49.5K | 3.5% | 5 | 9K | 0.63% | 8 |
| Aug 2026 | 74K | 4.9% | 5 | 8.8K | 0.59% | 8 |
| Sep 2026 | 74K | 5.2% | 5 | 12.8K | 0.9% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ninja’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ninja**: Measured on the search term “ninja knife set”.
- **ZWILLING**: Measured on the search terms “kitchen knives zwilling” and “zwilling knife set”, summed into one figure.

- [Ninja profile](/demand/global-en/brands/ninja-kitchen)
- [ZWILLING profile](/demand/global-en/brands/zwilling)
- [All knife set brands worldwide](/demand/global-en/categories/knife-set-brands): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Ninja or ZWILLING more popular in search?

In September 2026, Ninja had more branded searches than ZWILLING among knife set brands worldwide. Ninja had about 74,000 branded searches, while ZWILLING had 12,800. Ninja made up 5.2% of all knife set brand searches we track, and ZWILLING accounted for 0.9%.

## Cite this page

Brandwave. "Ninja vs ZWILLING: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ninja-kitchen-vs-zwilling

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ninja-kitchen-vs-zwilling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.