--- title: "Ninja vs Smeg: Which is searched more?" description: "Is Ninja or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ninja-kitchen-vs-smeg" publisher: "Brandwave" --- # Ninja vs Smeg: Which is searched more? Is Ninja or Smeg more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee maker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ninja and Smeg - **Competitive set**: Coffee maker brands - **Market**: Global - **Month measured**: Sep 2026 - **Ninja Share of Search**: 3.7% - **Smeg Share of Search**: 16.7% ## Is Ninja or Smeg more popular in search? - In September 2026, Smeg had more branded searches than Ninja among coffee maker brands worldwide. Smeg had about 914,000 branded searches, while Ninja had 201,000. Smeg made up 16.7% of all coffee maker brand searches we track, and Ninja accounted for 3.7%. - Smeg was ahead of Ninja in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ninja’s share of searches among coffee maker brands worldwide moved from 3% to 3.7%, and its estimated monthly branded searches moved from 165K to 201K. - Across the 12 months ending September 2026, Smeg’s share of searches among coffee maker brands worldwide held steady at 16.7%, and its estimated monthly branded searches held steady at 914K. ## Top coffee maker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ninja appeared in all five answers. Smeg did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moccamaster | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Breville | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Ninja | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cuisinart | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | OXO | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Nespresso | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Jura | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Smeg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Braun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Miele | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee maker brands - Asked ChatGPT "Which coffee maker brand should I buy?": 1. Moccamaster, 2. Breville, 3. Ninja, 4. Cuisinart - Asked ChatGPT "What are the best coffee maker brands?": 1. Moccamaster, 2. Breville, 3. OXO, 4. Ninja, 5. Cuisinart, 6. Jura - Asked ChatGPT "What's the best coffee maker brand for daily coffee?": 1. Moccamaster, 2. Cuisinart, 3. Breville, 4. Ninja - Searched Google, AI Overview "best coffee maker": 1. Moccamaster, 2. Ninja, 3. Breville, 4. Nespresso - Searched Google, AI Overview "drip coffee maker": 1. Moccamaster, 2. Ninja Not named in any answer: Smeg, Braun and Miele. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for coffee maker brands worldwide in September 2026? - In September 2026, Ninja overtook Cuisinart to rank 5th among coffee maker brands worldwide, with 3.7% of the searches. - In September 2026, Smeg gained share of searches among coffee maker brands worldwide, from 14.3% to 16.7%. ## Month by month | Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Smeg estimated searches | Smeg Share of Search | Smeg rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 3% | 6 | 914K | 16.7% | 2 | | Nov 2025 | 246K | 3.1% | 7 | 1.1M | 14.2% | 2 | | Dec 2025 | 246K | 3.6% | 7 | 1.1M | 16.1% | 2 | | Jan 2026 | 201K | 3.4% | 6 | 1.1M | 18.6% | 2 | | Feb 2026 | 135K | 2.5% | 7 | 897K | 16.8% | 2 | | Mar 2026 | 135K | 2.5% | 7 | 897K | 16.7% | 2 | | Apr 2026 | 135K | 2.6% | 7 | 747K | 14.4% | 2 | | May 2026 | 165K | 3.1% | 6 | 747K | 14.2% | 2 | | Jun 2026 | 165K | 3.3% | 6 | 624K | 12.3% | 2 | | Jul 2026 | 165K | 3.5% | 6 | 747K | 16% | 2 | | Aug 2026 | 165K | 3.1% | 6 | 764K | 14.3% | 2 | | Sep 2026 | 201K | 3.7% | 5 | 914K | 16.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Ninja’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ninja**: Measured on the search term “ninja coffee maker”. - **Smeg**: Measured on the search terms “smeg” and “smeg coffee machine”, summed into one figure. - [Ninja profile](/demand/global-en/brands/ninja-kitchen) - [Smeg profile](/demand/global-en/brands/smeg) - [All coffee maker brands worldwide](/demand/global-en/categories/coffee-maker-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ninja or Smeg more popular in search? In September 2026, Smeg had more branded searches than Ninja among coffee maker brands worldwide. Smeg had about 914,000 branded searches, while Ninja had 201,000. Smeg made up 16.7% of all coffee maker brand searches we track, and Ninja accounted for 3.7%. ## Cite this page Brandwave. "Ninja vs Smeg: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ninja-kitchen-vs-smeg This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ninja-kitchen-vs-smeg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.