---
title: "Ninja vs Salter: Which is searched more?"
description: "Which is more popular in search, Ninja or Salter? Compare estimated monthly branded-search demand and Share of Search inside the Egg poacher brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ninja-kitchen-vs-salter"
publisher: "Brandwave"
---

# Ninja vs Salter: Which is searched more?

Which is more popular in search, Ninja or Salter? Compare estimated monthly branded-search demand and Share of Search inside the Egg poacher brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ninja and Salter
- **Competitive set**: Egg poacher brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Ninja Share of Search**: 0.04%
- **Salter Share of Search**: 13.4%

## Which is more popular in search, Ninja or Salter?

- In September 2026, Salter had more branded searches than Ninja among egg poacher brands worldwide. Salter was estimated to have 45.5K branded searches compared to Ninja’s 140, and held a 13.4% Share of Search versus Ninja’s 0.04%.
- Salter was ahead of Ninja in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among egg poacher brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 110 to 140.
- Across the 12 months ending September 2026, Salter’s estimated Share of Search among egg poacher brands worldwide moved from 11.4% to 13.4%, and its estimated monthly branded searches held steady at 45.5K.

## How did search popularity change for egg poacher brands worldwide in September 2026?

- In September 2026, Salter gained estimated Share of Search among egg poacher brands worldwide, from 11.5% to 13.4%.
- Estimated monthly branded searches for Ninja worldwide rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

## Month by month

| Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Salter estimated searches | Salter Share of Search | Salter rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 0.03% | 4 | 45.5K | 11.4% | 3 |
| Nov 2025 | 140 | 0.02% | 4 | 46.3K | 8% | 3 |
| Dec 2025 | 170 | 0.03% | 4 | 46.3K | 7.7% | 3 |
| Jan 2026 | 170 | 0.03% | 4 | 49.6K | 9.3% | 3 |
| Feb 2026 | 170 | 0.05% | 4 | 45.5K | 12.6% | 3 |
| Mar 2026 | 170 | 0.04% | 4 | 45.5K | 10.5% | 3 |
| Apr 2026 | 140 | 0.04% | 4 | 45.5K | 12.7% | 3 |
| May 2026 | 90 | 0.02% | 4 | 45.5K | 11.7% | 3 |
| Jun 2026 | 40 | 0.01% | 4 | 39.9K | 12.1% | 3 |
| Jul 2026 | 50 | 0.01% | 4 | 40.6K | 11% | 3 |
| Aug 2026 | 70 | 0.02% | 4 | 45.5K | 11.5% | 3 |
| Sep 2026 | 140 | 0.04% | 4 | 45.5K | 13.4% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ninja’s and Salter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ninja**: Measured on the search term “ninja egg poacher”.
- **Salter**: Measured on the search terms “salter”, “salter kitchen scale” and “salter scales”, summed into one figure.

- [Ninja profile](/demand/global-en/brands/ninja-kitchen)
- [Salter profile](/demand/global-en/brands/salter)
- [All egg poacher brands worldwide](/demand/global-en/categories/egg-poacher-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ninja or Salter?

In September 2026, Salter had more branded searches than Ninja among egg poacher brands worldwide. Salter was estimated to have 45.5K branded searches compared to Ninja’s 140, and held a 13.4% Share of Search versus Ninja’s 0.04%.

## Cite this page

Brandwave. "Ninja vs Salter: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/ninja-kitchen-vs-salter

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ninja-kitchen-vs-salter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.