---
title: "Ninja vs Philips: Which is more popular by branded search?"
description: "Which is more popular in search, Ninja or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/ninja-kitchen-vs-philips"
publisher: "Brandwave"
---

# Ninja vs Philips: Which is more popular by branded search?

Which is more popular in search, Ninja or Philips? Compare estimated monthly branded-search demand and Share of Search inside the Air fryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ninja and Philips
- **Competitive set**: Air fryer brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Ninja Share of Search**: 35.9%
- **Philips Share of Search**: 34.5%

## Which is more popular in search, Ninja or Philips?

- In August 2026, Ninja had more branded searches than Philips among air fryer brands worldwide. Ninja and Philips were each estimated to have about 1.1M branded searches, and held a 35.9% Share of Search versus Philips’ 34.5%.
- The lead changed hands 2 times in the 11 months ending August 2026: Philips took it in July 2026, Ninja took it in August 2026.
- Across the 11 months ending August 2026, Ninja’s estimated Share of Search among air fryer brands worldwide moved from 35.6% to 35.9%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among air fryer brands worldwide moved from 35% to 34.5%, and its estimated monthly branded searches held steady at 1.1M.

## How did search popularity change for air fryer brands worldwide in August 2026?

- In August 2026, Ninja overtook Philips to take the highest estimated Share of Search among air fryer brands worldwide, at 35.9%.
- In August 2026, Philips lost estimated Share of Search among air fryer brands worldwide, from 37.8% to 34.5%.

## Month by month

| Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Philips estimated searches | Philips Share of Search | Philips rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1M | 35.6% | 1 | 1.1M | 35% | 2 |
| Nov 2025 | 1.7M | 39.6% | 1 | 1.3M | 29.4% | 2 |
| Dec 2025 | 1.6M | 38.7% | 1 | 1.4M | 33.2% | 2 |
| Jan 2026 | 1.4M | 38.2% | 1 | 1.1M | 30.3% | 2 |
| Feb 2026 | 1.1M | 37.9% | 1 | 975K | 34% | 2 |
| Mar 2026 | 1.1M | 36.8% | 1 | 957K | 32.5% | 2 |
| Apr 2026 | 1.1M | 39.5% | 1 | 939K | 33.7% | 2 |
| May 2026 | 966K | 36.7% | 1 | 909K | 34.5% | 2 |
| Jun 2026 | 1.1M | 38.8% | 1 | 911K | 32.1% | 2 |
| Jul 2026 | 936K | 33.5% | 2 | 1.1M | 37.8% | 1 |
| Aug 2026 | 1.1M | 35.9% | 1 | 1.1M | 34.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ninja’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ninja**: Measured on the search terms “air fryer ninja”, “ninja air fryer”, “ninja kitchen” and “ninjakitchen com”, summed into one figure.
- **Philips**: Measured on the search terms “air fryer philips”, “philips air fryer”, “philips airfryer”, “philips com”, “philips oneblade”, “philips shaver” and “shaver philips”, summed into one figure.

- [Ninja profile](/demand/global-en/brands/ninja-kitchen)
- [Philips profile](/demand/global-en/brands/philips)
- [All air fryer brands worldwide](/demand/global-en/categories/air-fryer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ninja or Philips?

In August 2026, Ninja had more branded searches than Philips among air fryer brands worldwide. Ninja and Philips were each estimated to have about 1.1M branded searches, and held a 35.9% Share of Search versus Philips’ 34.5%.

## Cite this page

Brandwave. "Ninja vs Philips: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/ninja-kitchen-vs-philips

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ninja-kitchen-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.