--- title: "Ninja vs Oklahoma Joe's: Which is more popular?" description: "Is Ninja or Oklahoma Joe's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smoker grill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ninja-kitchen-vs-oklahoma-joe-s" publisher: "Brandwave" --- # Ninja vs Oklahoma Joe's: Which is more popular? Is Ninja or Oklahoma Joe's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Smoker grill brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ninja and Oklahoma Joe's - **Competitive set**: Smoker grill brands - **Market**: Global - **Month measured**: Oct 2026 - **Ninja Share of Search**: 8.3% - **Oklahoma Joe's Share of Search**: 5.2% ## Is Ninja or Oklahoma Joe's more popular in search? - In October 2026, Ninja had more branded searches than Oklahoma Joe's among smoker grill brands worldwide. Ninja had about 28,600 branded searches, while Oklahoma Joe's had 18,100. Ninja made up 8.3% of all smoker grill brand searches we track, and Oklahoma Joe's accounted for 5.2%. - Ninja was ahead of Oklahoma Joe's in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Ninja’s share of searches among smoker grill brands worldwide moved from 6.5% to 8.3%, and its estimated monthly branded searches moved from 32.5K to 28.6K. - Across the 12 months ending October 2026, Oklahoma Joe's’ share of searches among smoker grill brands worldwide moved from 3.6% to 5.2%, and its estimated monthly branded searches held steady at 18.1K. ## Top smoker grill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oklahoma Joe's was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ninja did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Traeger | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pit Boss | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Yoder Smokers | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Camp Chef | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Big Green Egg | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Masterbuilt | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Oklahoma Joe's | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smoker grill brands - Asked ChatGPT "Which smoker grill brand should I buy?": 1. Weber, 2. Traeger, 3. Pit Boss, 4. Big Green Egg, 5. Yoder Smokers - Asked ChatGPT "What are the best smoker grill brands?": 1. Yoder Smokers, 2. Weber, 3. Traeger, 4. Camp Chef, 5. Masterbuilt, 6. Big Green Egg, 7. Oklahoma Joe's - Asked ChatGPT "What's the best smoker grill brand for backyard cooking?": 1. Traeger, 2. Weber, 3. Camp Chef, 4. Pit Boss - Searched Google, AI Overview "pellet smoker grill": 1. Pit Boss, 2. Weber, 3. Traeger, 4. Yoder Smokers - Searched Google, AI Overview "electric smoker grill": 1. Masterbuilt Not named in any answer: Ninja. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for smoker grill brands worldwide in October 2026? - In October 2026, Ninja overtook Yoder Smokers to rank 3rd among smoker grill brands worldwide, with 8.3% of the searches. - In October 2026, Oklahoma Joe's gained share of searches among smoker grill brands worldwide, from 4.2% to 5.2%. ## How has branded search for Ninja and Oklahoma Joe's changed worldwide over the last 12 months? | Month | Ninja estimated searches | Ninja Share of Search | Ninja rank | Oklahoma Joe's estimated searches | Oklahoma Joe's Share of Search | Oklahoma Joe's rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 32.5K | 6.5% | 6 | 18.1K | 3.6% | 7 | | Dec 2025 | 32.4K | 6.4% | 4 | 18.1K | 3.6% | 7 | | Jan 2026 | 21.7K | 6.8% | 4 | 12.1K | 3.8% | 7 | | Feb 2026 | 17.8K | 6.3% | 4 | 12.1K | 4.3% | 7 | | Mar 2026 | 22.4K | 5.6% | 4 | 18.1K | 4.5% | 7 | | Apr 2026 | 28.6K | 6.2% | 4 | 22.2K | 4.8% | 7 | | May 2026 | 42.8K | 7.8% | 4 | 22.2K | 4% | 7 | | Jun 2026 | 31.9K | 6.2% | 4 | 22.2K | 4.3% | 7 | | Jul 2026 | 29.8K | 6.9% | 4 | 22.2K | 5.1% | 7 | | Aug 2026 | 28.5K | 6.9% | 4 | 18.1K | 4.4% | 7 | | Sep 2026 | 20.1K | 5.7% | 4 | 14.8K | 4.2% | 7 | | Oct 2026 | 28.6K | 8.3% | 3 | 18.1K | 5.2% | 7 | ## How are Ninja’s and Oklahoma Joe's’ branded searches counted? Brandwave collects information about searches that people make online using Ninja’s and Oklahoma Joe's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ninja**: Measured on the search terms “ninja pellet grill”, “ninja smoker” and “ninja smoker grill”, summed into one figure. - **Oklahoma Joe's**: Measured on the search term “oklahoma joe smoker”. - [Ninja profile](/demand/global-en/brands/ninja-kitchen) - [Oklahoma Joe's profile](/demand/global-en/brands/oklahoma-joe-s) - [All smoker grill brands worldwide](/demand/global-en/categories/smoker-grill-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ninja or Oklahoma Joe's more popular in search? In October 2026, Ninja had more branded searches than Oklahoma Joe's among smoker grill brands worldwide. Ninja had about 28,600 branded searches, while Oklahoma Joe's had 18,100. Ninja made up 8.3% of all smoker grill brand searches we track, and Oklahoma Joe's accounted for 5.2%. ## Cite this page Brandwave. "Ninja vs Oklahoma Joe's: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/ninja-kitchen-vs-oklahoma-joe-s This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ninja-kitchen-vs-oklahoma-joe-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.