---
title: "Nike vs Under Armour: Which is more popular by branded search?"
description: "Which is more popular in search, Nike or Under Armour? Compare estimated monthly branded-search demand and Share of Search inside the Basketball shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nike-vs-under-armour"
publisher: "Brandwave"
---

# Nike vs Under Armour: Which is more popular by branded search?

Which is more popular in search, Nike or Under Armour? Compare estimated monthly branded-search demand and Share of Search inside the Basketball shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nike and Under Armour
- **Competitive set**: Basketball shoe brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Nike Share of Search**: 30.5%
- **Under Armour Share of Search**: 5%

## Which is more popular in search, Nike or Under Armour?

- In August 2026, Nike had more branded searches than Under Armour among basketball shoe brands worldwide. Nike was estimated to have 20.4M branded searches compared to Under Armour’s 3.4M, and held a 30.5% Share of Search versus Under Armour’s 5%.
- Nike was ahead of Under Armour in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nike’s estimated Share of Search among basketball shoe brands worldwide moved from 32.8% to 30.5%, and its estimated monthly branded searches held steady at 20.4M.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among basketball shoe brands worldwide moved from 6.6% to 5%, and its estimated monthly branded searches moved from 4.1M to 3.4M.

## How did search popularity change for basketball shoe brands worldwide in August 2026?

- In August 2026, Nike lost estimated Share of Search among basketball shoe brands worldwide, from 32.5% to 30.5%.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## Month by month

| Month | Nike estimated searches | Nike Share of Search | Nike rank | Under Armour estimated searches | Under Armour Share of Search | Under Armour rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20.4M | 32.8% | 1 | 4.1M | 6.6% | 5 |
| Nov 2025 | 30.4M | 35.3% | 1 | 5M | 5.8% | 5 |
| Dec 2025 | 24.9M | 34.9% | 1 | 5M | 7% | 5 |
| Jan 2026 | 24.9M | 38.8% | 1 | 4.1M | 6.4% | 5 |
| Feb 2026 | 20.4M | 34.6% | 1 | 3.4M | 5.7% | 5 |
| Mar 2026 | 24.9M | 34.5% | 1 | 4.1M | 5.7% | 5 |
| Apr 2026 | 20.4M | 32.3% | 1 | 3.4M | 5.3% | 5 |
| May 2026 | 20.4M | 29.6% | 2 | 3.4M | 4.9% | 5 |
| Jun 2026 | 20.4M | 32.5% | 2 | 3.4M | 5.3% | 5 |
| Jul 2026 | 20.4M | 32.5% | 2 | 3.4M | 5.3% | 5 |
| Aug 2026 | 20.4M | 30.5% | 2 | 3.4M | 5% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nike’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nike**: Measured on the search term “nike”.
- **Under Armour**: Measured on the search term “under armour”.

- [Nike profile](/demand/global-en/brands/nike)
- [Under Armour profile](/demand/global-en/brands/under-armour)
- [All basketball shoe brands worldwide](/demand/global-en/categories/basketball-shoe-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nike or Under Armour?

In August 2026, Nike had more branded searches than Under Armour among basketball shoe brands worldwide. Nike was estimated to have 20.4M branded searches compared to Under Armour’s 3.4M, and held a 30.5% Share of Search versus Under Armour’s 5%.

## Cite this page

Brandwave. "Nike vs Under Armour: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/nike-vs-under-armour

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nike-vs-under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.