--- title: "Nike vs TravisMathew: Which is searched more?" description: "Is Nike or TravisMathew more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Golf clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nike-vs-travismathew" publisher: "Brandwave" --- # Nike vs TravisMathew: Which is searched more? Is Nike or TravisMathew more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Golf clothing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nike and TravisMathew - **Competitive set**: Golf clothing brands - **Market**: Global - **Month measured**: Sep 2026 - **Nike Share of Search**: 1.6% - **TravisMathew Share of Search**: 8.1% ## Is Nike or TravisMathew more popular in search? - In September 2026, TravisMathew had more branded searches than Nike among golf clothing brands worldwide. TravisMathew had about 110,000 branded searches, while Nike had 22,200. TravisMathew made up 8.1% of all golf clothing brand searches we track, and Nike accounted for 1.6%. - TravisMathew was ahead of Nike in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nike’s share of searches among golf clothing brands worldwide moved from 2.6% to 1.6%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, TravisMathew’s share of searches among golf clothing brands worldwide moved from 13.1% to 8.1%, and its estimated monthly branded searches held steady at 110K. ## Top golf clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nike was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. TravisMathew was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nike was listed before TravisMathew in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peter Millar | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | FootJoy | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Lululemon | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Nike | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Under Armour | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Greyson Clothiers | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Malbon Golf | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Holderness & Bourne | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | TravisMathew | 10th | 1 of 3 | 0 of 2 | 1 of 5 | | Rhoback | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Johnnie-O | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Galvin Green | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | J.Lindeberg | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Redvanly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about golf clothing brands - Asked ChatGPT "Which golf clothing brand should I buy?": 1. Peter Millar, 2. Lululemon, 3. FootJoy, 4. Under Armour, 5. Adidas - Asked ChatGPT "What are the best golf clothing brands?": 1. Peter Millar, 2. Greyson Clothiers, 3. Malbon Golf, 4. FootJoy, 5. Lululemon, 6. Holderness & Bourne, 7. Nike, 8. TravisMathew, 9. Adidas, 10. Under Armour - Asked ChatGPT "What's the best golf clothing brand for playing in hot weather?": 1. Under Armour, 2. Lululemon, 3. Adidas, 4. FootJoy, 5. Peter Millar - Searched Google, AI Overview "golf apparel": 1. Nike, 2. Adidas, 3. Under Armour, 4. FootJoy, 5. Peter Millar - Searched Google, AI Overview "golf clothes": 1. Nike, 2. Adidas, 3. FootJoy, 4. Peter Millar, 5. Lululemon Not named in any answer: Rhoback, Johnnie-O, Galvin Green, J.Lindeberg and Redvanly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for golf clothing brands worldwide in September 2026? - In September 2026, Johnnie-O overtook Malbon Golf and TravisMathew to rank 3rd among golf clothing brands worldwide, with 8.1% of the searches. - In September 2026, TravisMathew lost share of searches among golf clothing brands worldwide, from 9.2% to 8.1%. - Nike’s share of searches among golf clothing brands worldwide has lost ground for 3 months in a row, from 3.9% to 1.6% in September 2026. ## Month by month | Month | Nike estimated searches | Nike Share of Search | Nike rank | TravisMathew estimated searches | TravisMathew Share of Search | TravisMathew rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 2.6% | 8 | 110K | 13.1% | 3 | | Nov 2025 | 33.1K | 2.5% | 8 | 165K | 12.5% | 3 | | Dec 2025 | 33.1K | 2.7% | 8 | 165K | 13.6% | 3 | | Jan 2026 | 22.2K | 2.4% | 8 | 110K | 12% | 3 | | Feb 2026 | 33.1K | 4.3% | 7 | 110K | 14.3% | 3 | | Mar 2026 | 40.5K | 3.9% | 7 | 135K | 13% | 3 | | Apr 2026 | 60.5K | 4.6% | 7 | 135K | 10.3% | 4 | | May 2026 | 49.5K | 4.1% | 7 | 165K | 13.7% | 3 | | Jun 2026 | 49.5K | 3.9% | 7 | 165K | 12.8% | 3 | | Jul 2026 | 40.5K | 3.3% | 7 | 135K | 11.1% | 5 | | Aug 2026 | 27.1K | 1.8% | 8 | 135K | 9.2% | 4 | | Sep 2026 | 22.2K | 1.6% | 8 | 110K | 8.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Nike’s and TravisMathew’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nike**: Measured on the search term “nike golf apparel”. - **TravisMathew**: Measured on the search term “travismathew”. - [Nike profile](/demand/global-en/brands/nike) - [TravisMathew profile](/demand/global-en/brands/travismathew) - [All golf clothing brands worldwide](/demand/global-en/categories/golf-apparel-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nike or TravisMathew more popular in search? In September 2026, TravisMathew had more branded searches than Nike among golf clothing brands worldwide. TravisMathew had about 110,000 branded searches, while Nike had 22,200. TravisMathew made up 8.1% of all golf clothing brand searches we track, and Nike accounted for 1.6%. ## Cite this page Brandwave. "Nike vs TravisMathew: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nike-vs-travismathew This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nike-vs-travismathew. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.