--- title: "Nike vs Premier League: Which is searched more?" description: "Which is more popular in search, Nike or Premier League? Compare estimated monthly branded-search demand and Share of Search inside the Match Ball brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nike-vs-premier-league" publisher: "Brandwave" --- # Nike vs Premier League: Which is searched more? Which is more popular in search, Nike or Premier League? Compare estimated monthly branded-search demand and Share of Search inside the Match Ball brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nike and Premier League - **Competitive set**: Match Ball brands - **Market**: Global - **Month measured**: Sep 2026 - **Nike Share of Search**: 17.6% - **Premier League Share of Search**: 60% ## Which is more popular in search, Nike or Premier League? - In September 2026, Premier League had more branded searches than Nike among match Ball brands worldwide. Premier League was estimated to have 83.1M branded searches compared to Nike’s 24.3M, and held a 60% Share of Search versus Nike’s 17.6%. - The lead changed hands 2 times in the 12 months ending September 2026: Nike took it in June 2026, Premier League took it in August 2026. - Across the 12 months ending September 2026, Nike’s estimated Share of Search among match Ball brands worldwide moved from 21.1% to 17.6%, and its estimated monthly branded searches moved from 24.9M to 24.3M. - Across the 12 months ending September 2026, Premier League’s estimated Share of Search among match Ball brands worldwide moved from 57.4% to 60%, and its estimated monthly branded searches moved from 68M to 83.1M. ## How did search popularity change for match Ball brands worldwide in September 2026? - In September 2026, Premier League gained estimated Share of Search among match Ball brands worldwide, from 47.1% to 60%. - In September 2026, Nike lost estimated Share of Search among match Ball brands worldwide, from 21.1% to 17.6%. ## Month by month | Month | Nike estimated searches | Nike Share of Search | Nike rank | Premier League estimated searches | Premier League Share of Search | Premier League rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.9M | 21.1% | 2 | 68M | 57.4% | 1 | | Nov 2025 | 36M | 23.6% | 2 | 83.1M | 54.5% | 1 | | Dec 2025 | 30.8M | 16.9% | 2 | 124M | 67.8% | 1 | | Jan 2026 | 29.2M | 19.1% | 2 | 101M | 66% | 1 | | Feb 2026 | 24.3M | 16.3% | 2 | 101M | 67.8% | 1 | | Mar 2026 | 30.1M | 20.1% | 2 | 83.1M | 55.5% | 1 | | Apr 2026 | 24.6M | 15.4% | 2 | 101M | 63.2% | 1 | | May 2026 | 24.6M | 13.2% | 3 | 124M | 66.6% | 1 | | Jun 2026 | 24.3M | 38.2% | 2 | 5M | 7.9% | 4 | | Jul 2026 | 24.7M | 37.4% | 2 | 6.1M | 9.3% | 4 | | Aug 2026 | 24.9M | 21.1% | 3 | 55.6M | 47.1% | 1 | | Sep 2026 | 24.3M | 17.6% | 2 | 83.1M | 60% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Nike’s and Premier League’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nike**: Measured on the search terms “nike”, “nike air max”, “nike shoes” and “nike shox”, summed into one figure. - **Premier League**: Measured on the search term “premier league”. - [Nike profile](/demand/global-en/brands/nike) - [Premier League profile](/demand/global-en/brands/premier-league) - [All match Ball brands worldwide](/demand/global-en/categories/match-ball-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Nike or Premier League? In September 2026, Premier League had more branded searches than Nike among match Ball brands worldwide. Premier League was estimated to have 83.1M branded searches compared to Nike’s 24.3M, and held a 60% Share of Search versus Nike’s 17.6%. ## Cite this page Brandwave. "Nike vs Premier League: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nike-vs-premier-league This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nike-vs-premier-league. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.