---
title: "Nike Training Club vs Strava: Which is more popular by branded search?"
description: "Which is more popular in search, Nike Training Club or Strava? Compare estimated monthly branded-search demand and Share of Search inside the Workout apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nike-training-club-vs-strava"
publisher: "Brandwave"
---

# Nike Training Club vs Strava: Which is more popular by branded search?

Which is more popular in search, Nike Training Club or Strava? Compare estimated monthly branded-search demand and Share of Search inside the Workout apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nike Training Club and Strava
- **Competitive set**: Workout apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Nike Training Club Share of Search**: 1.2%
- **Strava Share of Search**: 95.4%

## Which is more popular in search, Nike Training Club or Strava?

- In August 2026, Strava had more branded searches than Nike Training Club among workout apps worldwide. Strava was estimated to have 2.2M branded searches compared to Nike Training Club’s 27.1K, and held a 95.4% Share of Search versus Nike Training Club’s 1.2%.
- Strava was ahead of Nike Training Club in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nike Training Club’s estimated Share of Search among workout apps worldwide moved from 1.7% to 1.2%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 11 months ending August 2026, Strava’s estimated Share of Search among workout apps worldwide moved from 95% to 95.4%, and its estimated monthly branded searches held steady at 2.2M.

## How did search popularity change for workout apps worldwide in August 2026?

- In August 2026, Strava gained estimated Share of Search among workout apps worldwide, from 94.5% to 95.4%.
- Estimated monthly branded searches for Nike Training Club worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

## Month by month

| Month | Nike Training Club estimated searches | Nike Training Club Share of Search | Nike Training Club rank | Strava estimated searches | Strava Share of Search | Strava rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 1.7% | 3 | 2.2M | 95% | 1 |
| Nov 2025 | 40.5K | 2.1% | 3 | 1.8M | 93.3% | 1 |
| Dec 2025 | 33.1K | 1.7% | 3 | 1.8M | 93.5% | 1 |
| Jan 2026 | 60.5K | 2.5% | 3 | 2.2M | 91.9% | 1 |
| Feb 2026 | 33.1K | 1.7% | 3 | 1.8M | 93.9% | 1 |
| Mar 2026 | 33.1K | 1.4% | 3 | 2.2M | 95.2% | 1 |
| Apr 2026 | 33.1K | 1.4% | 3 | 2.2M | 95.2% | 1 |
| May 2026 | 33.1K | 1.4% | 3 | 2.2M | 95.2% | 1 |
| Jun 2026 | 27.1K | 1.2% | 4 | 2.2M | 95.4% | 1 |
| Jul 2026 | 27.1K | 1.4% | 4 | 1.8M | 94.5% | 1 |
| Aug 2026 | 27.1K | 1.2% | 4 | 2.2M | 95.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nike Training Club’s and Strava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nike Training Club**: Measured on the search term “nike training club”.
- **Strava**: Measured on the search term “strava”.

- [Nike Training Club profile](/demand/global-en/brands/nike-training-club)
- [Strava profile](/demand/global-en/brands/strava)
- [All workout apps worldwide](/demand/global-en/categories/workout-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nike Training Club or Strava?

In August 2026, Strava had more branded searches than Nike Training Club among workout apps worldwide. Strava was estimated to have 2.2M branded searches compared to Nike Training Club’s 27.1K, and held a 95.4% Share of Search versus Nike Training Club’s 1.2%.

## Cite this page

Brandwave. "Nike Training Club vs Strava: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/nike-training-club-vs-strava

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nike-training-club-vs-strava. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.