--- title: "Nightwatch vs Semrush: Which is searched more?" description: "Is Nightwatch or Semrush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO rank tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nightwatch-vs-semrush" publisher: "Brandwave" --- # Nightwatch vs Semrush: Which is searched more? Is Nightwatch or Semrush more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SEO rank tracking platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nightwatch and Semrush - **Competitive set**: SEO rank tracking platforms - **Market**: Global - **Month measured**: Sep 2026 - **Nightwatch Share of Search**: 0.03% - **Semrush Share of Search**: 56.7% ## Is Nightwatch or Semrush more popular in search? - In September 2026, Semrush had more branded searches than Nightwatch among SEO rank tracking platforms worldwide. Semrush had about 673,000 branded searches, while Nightwatch had 300. Semrush made up 56.7% of all SEO rank tracking platform searches we track, and Nightwatch accounted for 0.03%. - Semrush was ahead of Nightwatch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nightwatch’s share of searches among SEO rank tracking platforms worldwide moved from 0.17% to 0.03%, and its estimated monthly branded searches moved from 2.6K to 300. - Across the 12 months ending September 2026, Semrush’s share of searches among SEO rank tracking platforms worldwide moved from 53.4% to 56.7%, and its estimated monthly branded searches moved from 823K to 673K. ## Top SEO rank tracking platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Semrush appeared in all five answers. Nightwatch was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Semrush was listed before Nightwatch in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Semrush | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | SE Ranking | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | AccuRanker | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Ahrefs | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Nightwatch | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Mangools SERPWatcher | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Wincher | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Moz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ProRankTracker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SEO rank tracking platforms - Asked ChatGPT "Which SEO rank tracking platform should I use?": 1. SE Ranking, 2. Semrush, 3. AccuRanker, 4. Nightwatch, 5. Mangools SERPWatcher - Asked ChatGPT "What are the best SEO rank tracking platforms?": 1. Semrush, 2. Ahrefs, 3. SE Ranking, 4. AccuRanker, 5. Nightwatch, 6. Mangools SERPWatcher - Asked ChatGPT "What's the best SEO rank tracking platform for keyword positions?": 1. AccuRanker, 2. Semrush, 3. SE Ranking, 4. Ahrefs - Searched Google, AI Overview "best rank tracker": 1. SE Ranking, 2. AccuRanker, 3. Semrush, 4. Ahrefs, 5. Nightwatch, 6. Wincher - Searched Google, AI Overview "rank tracking software": 1. Semrush, 2. SE Ranking, 3. Ahrefs, 4. AccuRanker, 5. Mangools SERPWatcher Not named in any answer: Moz and ProRankTracker. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for SEO rank tracking platforms worldwide in September 2026? - In September 2026, Semrush gained share of searches among SEO rank tracking platforms worldwide, from 54.1% to 56.7%. - In September 2026, Nightwatch fell from 7th to 8th among SEO rank tracking platforms worldwide. ## Month by month | Month | Nightwatch estimated searches | Nightwatch Share of Search | Nightwatch rank | Semrush estimated searches | Semrush Share of Search | Semrush rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 0.17% | 6 | 823K | 53.4% | 1 | | Nov 2025 | 2.6K | 0.18% | 6 | 823K | 57.3% | 1 | | Dec 2025 | 1.7K | 0.15% | 6 | 673K | 58.9% | 1 | | Jan 2026 | 1.4K | 0.11% | 6 | 673K | 52.1% | 1 | | Feb 2026 | 740 | 0.06% | 7 | 673K | 52.9% | 1 | | Mar 2026 | 800 | 0.06% | 8 | 823K | 57.4% | 1 | | Apr 2026 | 490 | 0.03% | 8 | 823K | 54.8% | 1 | | May 2026 | 430 | 0.03% | 8 | 673K | 48% | 1 | | Jun 2026 | 350 | 0.03% | 8 | 673K | 52.9% | 1 | | Jul 2026 | 430 | 0.03% | 7 | 673K | 49.4% | 1 | | Aug 2026 | 370 | 0.03% | 7 | 673K | 54.1% | 1 | | Sep 2026 | 300 | 0.03% | 8 | 673K | 56.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Nightwatch’s and Semrush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nightwatch**: Measured on the search terms “nightwatch rank tracker” and “nightwatch seo”, summed into one figure. - **Semrush**: Measured on the search term “semrush”. - [Nightwatch profile](/demand/global-en/brands/nightwatch) - [Semrush profile](/demand/global-en/brands/semrush) - [All SEO rank tracking platforms worldwide](/demand/global-en/categories/seo-rank-tracking-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nightwatch or Semrush more popular in search? In September 2026, Semrush had more branded searches than Nightwatch among SEO rank tracking platforms worldwide. Semrush had about 673,000 branded searches, while Nightwatch had 300. Semrush made up 56.7% of all SEO rank tracking platform searches we track, and Nightwatch accounted for 0.03%. ## Cite this page Brandwave. "Nightwatch vs Semrush: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nightwatch-vs-semrush This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nightwatch-vs-semrush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.