---
title: "NielsenIQ vs NPD: Which is more popular by branded search?"
description: "Which is more popular in search, NielsenIQ or NPD? Compare estimated monthly branded-search demand and Share of Search inside the Retail analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nielseniq-vs-npd"
publisher: "Brandwave"
---

# NielsenIQ vs NPD: Which is more popular by branded search?

Which is more popular in search, NielsenIQ or NPD? Compare estimated monthly branded-search demand and Share of Search inside the Retail analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: NielsenIQ and NPD
- **Competitive set**: Retail analytics platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **NielsenIQ Share of Search**: 58.8%
- **NPD Share of Search**: 0.29%

## Which is more popular in search, NielsenIQ or NPD?

- In August 2026, NielsenIQ had more branded searches than NPD among retail analytics platforms worldwide. NielsenIQ was estimated to have 201K branded searches compared to NPD’s 1K, and held a 58.8% Share of Search versus NPD’s 0.29%.
- NielsenIQ was ahead of NPD in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NielsenIQ’s estimated Share of Search among retail analytics platforms worldwide moved from 49.8% to 58.8%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, NPD’s estimated Share of Search among retail analytics platforms worldwide moved from 0.32% to 0.29%, and its estimated monthly branded searches moved from 1.3K to 1K.

## How did search popularity change for retail analytics platforms worldwide in August 2026?

- In August 2026, NielsenIQ lost estimated Share of Search among retail analytics platforms worldwide, from 59.4% to 58.8%.
- Estimated monthly branded searches for NPD worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

## Month by month

| Month | NielsenIQ estimated searches | NielsenIQ Share of Search | NielsenIQ rank | NPD estimated searches | NPD Share of Search | NPD rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 49.8% | 1 | 1.3K | 0.32% | 5 |
| Nov 2025 | 201K | 54% | 1 | 1.3K | 0.35% | 5 |
| Dec 2025 | 201K | 58.7% | 1 | 1.9K | 0.55% | 5 |
| Jan 2026 | 246K | 62.8% | 1 | 1.3K | 0.33% | 5 |
| Feb 2026 | 201K | 58% | 1 | 1K | 0.29% | 5 |
| Mar 2026 | 201K | 52.9% | 1 | 2.9K | 0.76% | 5 |
| Apr 2026 | 201K | 54.8% | 1 | 1.9K | 0.52% | 5 |
| May 2026 | 201K | 55.5% | 1 | 1.6K | 0.44% | 5 |
| Jun 2026 | 201K | 58.7% | 1 | 1.6K | 0.47% | 5 |
| Jul 2026 | 201K | 59.4% | 1 | 1.6K | 0.47% | 5 |
| Aug 2026 | 201K | 58.8% | 1 | 1K | 0.29% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using NielsenIQ’s and NPD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **NielsenIQ**: Measured on the search term “nielseniq”.
- **NPD**: Measured on the search term “npd fuel”.

- [NielsenIQ profile](/demand/global-en/brands/nielseniq)
- [NPD profile](/demand/global-en/brands/npd)
- [All retail analytics platforms worldwide](/demand/global-en/categories/retail-analytics-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, NielsenIQ or NPD?

In August 2026, NielsenIQ had more branded searches than NPD among retail analytics platforms worldwide. NielsenIQ was estimated to have 201K branded searches compared to NPD’s 1K, and held a 58.8% Share of Search versus NPD’s 0.29%.

## Cite this page

Brandwave. "NielsenIQ vs NPD: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/nielseniq-vs-npd

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nielseniq-vs-npd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.