--- title: "NHL vs Premier League: Which is searched more?" description: "Is NHL or Premier League more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nhl-vs-premier-league" publisher: "Brandwave" --- # NHL vs Premier League: Which is searched more? Is NHL or Premier League more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports leagues set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NHL and Premier League - **Competitive set**: Sports leagues - **Market**: Global - **Month measured**: Sep 2026 - **NHL Share of Search**: 2% - **Premier League Share of Search**: 33.1% ## Is NHL or Premier League more popular in search? - In September 2026, Premier League had more branded searches than NHL among sports leagues worldwide. Premier League had about 83.1 million branded searches, while NHL had 5 million. Premier League made up 33.1% of all sports league searches we track, and NHL accounted for 2%. - The lead changed hands 2 times in the 12 months ending September 2026: NHL took it in June 2026, Premier League took it in July 2026. - Across the 12 months ending September 2026, NHL’s share of searches among sports leagues worldwide moved from 4.7% to 2%, and its estimated monthly branded searches moved from 16.6M to 5M. - Across the 12 months ending September 2026, Premier League’s share of searches among sports leagues worldwide moved from 19.1% to 33.1%, and its estimated monthly branded searches moved from 68M to 83.1M. ## Top sports leagues in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, NHL appeared in all four answers. Premier League was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. NHL was listed before Premier League in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NBA | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | NFL | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | MLB | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | NHL | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Premier League | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | MLS | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | AFL | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sports leagues - Asked ChatGPT "Which sports league should I go to?": 1. NBA, 2. NFL, 3. NHL, 4. MLB, 5. MLS - Asked ChatGPT "What are the best sports leagues?": 1. Premier League, 2. NBA, 3. NFL, 4. NHL, 5. MLB - Asked ChatGPT "What's the best sports league for a team to follow?": 1. NFL, 2. NBA, 3. MLB, 4. NHL, 5. Premier League - Searched Google, AI Overview "sports leagues": 1. NFL, 2. NBA, 3. MLB, 4. NHL, 5. MLS Not named in any answer: AFL. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for sports leagues worldwide in September 2026? - In September 2026, NFL overtook Premier League and MLB to become the leader among sports leagues worldwide, with 40.2% of the searches. - In September 2026, NHL gained share of searches among sports leagues worldwide, from 0.85% to 2%. - In September 2026, Premier League lost share of searches among sports leagues worldwide, from 38.6% to 33.1%. ## Month by month | Month | NHL estimated searches | NHL Share of Search | NHL rank | Premier League estimated searches | Premier League Share of Search | Premier League rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.6M | 4.7% | 5 | 68M | 19.1% | 4 | | Nov 2025 | 16.6M | 4.8% | 5 | 83.1M | 24.3% | 3 | | Dec 2025 | 16.6M | 4.5% | 4 | 124M | 33.5% | 2 | | Jan 2026 | 20.4M | 5.4% | 4 | 101M | 26.8% | 3 | | Feb 2026 | 7.5M | 3.5% | 4 | 101M | 47.3% | 1 | | Mar 2026 | 16.6M | 7.2% | 4 | 83.1M | 36% | 2 | | Apr 2026 | 30.4M | 8.9% | 4 | 101M | 29.7% | 2 | | May 2026 | 37.2M | 8.3% | 4 | 124M | 27.8% | 2 | | Jun 2026 | 13.6M | 8.1% | 3 | 5M | 3% | 5 | | Jul 2026 | 1.8M | 2.6% | 6 | 6.1M | 8.8% | 4 | | Aug 2026 | 1.2M | 0.85% | 6 | 55.6M | 38.6% | 1 | | Sep 2026 | 5M | 2% | 6 | 83.1M | 33.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using NHL’s and Premier League’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NHL**: Measured on the search term “nhl”. - **Premier League**: Measured on the search term “premier league”. - [NHL profile](/demand/global-en/brands/nhl) - [Premier League profile](/demand/global-en/brands/premier-league) - [All sports leagues worldwide](/demand/global-en/categories/sports-leagues): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NHL or Premier League more popular in search? In September 2026, Premier League had more branded searches than NHL among sports leagues worldwide. Premier League had about 83.1 million branded searches, while NHL had 5 million. Premier League made up 33.1% of all sports league searches we track, and NHL accounted for 2%. ## Cite this page Brandwave. "NHL vs Premier League: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nhl-vs-premier-league This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nhl-vs-premier-league. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.