--- title: "Newspack vs Pugpig: Which is searched more?" description: "Is Newspack or Pugpig more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the News publishing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/newspack-vs-pugpig" publisher: "Brandwave" --- # Newspack vs Pugpig: Which is searched more? Is Newspack or Pugpig more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the News publishing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Newspack and Pugpig - **Competitive set**: News publishing platforms - **Market**: Global - **Month measured**: Sep 2026 - **Newspack Share of Search**: 0.64% - **Pugpig Share of Search**: 0.79% ## Is Newspack or Pugpig more popular in search? - In September 2026, Pugpig had more branded searches than Newspack among news publishing platforms worldwide. Pugpig had about 720 branded searches, while Newspack had 590. Pugpig made up 0.79% of all news publishing platform searches we track, and Newspack accounted for 0.64%. - The lead changed hands 2 times in the 12 months ending September 2026: Newspack took it in April 2026, Pugpig took it in July 2026. - Across the 12 months ending September 2026, Newspack’s share of searches among news publishing platforms worldwide moved from 0.53% to 0.64%, and its estimated monthly branded searches moved from 720 to 590. - Across the 12 months ending September 2026, Pugpig’s share of searches among news publishing platforms worldwide moved from 0.53% to 0.79%, and its estimated monthly branded searches held steady at 720. ## Top news publishing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Newspack was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pugpig did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ghost | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | WordPress VIP | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Newspack | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Drupal | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Arc XP | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Sophi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Quintype | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pugpig | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about news publishing platforms - Asked ChatGPT "Which news publishing platform should I use?": 1. WordPress VIP, 2. Ghost, 3. Newspack - Asked ChatGPT "What are the best news publishing platforms?": 1. WordPress VIP, 2. Ghost, 3. Newspack, 4. Drupal - Asked ChatGPT "What's the best news publishing platform for a news site?": 1. Ghost, 2. Drupal, 3. Arc XP, 4. Newspack, 5. WordPress VIP - Searched Google, AI Overview "news publishing platforms": 1. Ghost - Searched Google, AI Overview "best publishing platform": named none of the brands we track Not named in any answer: Sophi, Quintype and Pugpig. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for news publishing platforms worldwide in September 2026? - In September 2026, Pugpig rose from 8th to 7th among news publishing platforms worldwide. - In September 2026, Newspack fell from 7th to 8th among news publishing platforms worldwide. ## Month by month | Month | Newspack estimated searches | Newspack Share of Search | Newspack rank | Pugpig estimated searches | Pugpig Share of Search | Pugpig rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 0.53% | 7 | 720 | 0.53% | 8 | | Nov 2025 | 720 | 0.61% | 7 | 720 | 0.61% | 8 | | Dec 2025 | 590 | 0.62% | 8 | 720 | 0.76% | 7 | | Jan 2026 | 720 | 0.66% | 8 | 1K | 0.92% | 6 | | Feb 2026 | 720 | 0.68% | 8 | 880 | 0.83% | 6 | | Mar 2026 | 720 | 0.65% | 6 | 720 | 0.65% | 7 | | Apr 2026 | 720 | 0.74% | 6 | 590 | 0.61% | 8 | | May 2026 | 720 | 0.65% | 7 | 590 | 0.53% | 8 | | Jun 2026 | 590 | 0.62% | 7 | 590 | 0.62% | 8 | | Jul 2026 | 590 | 0.65% | 8 | 720 | 0.8% | 7 | | Aug 2026 | 720 | 0.87% | 7 | 720 | 0.87% | 8 | | Sep 2026 | 590 | 0.64% | 8 | 720 | 0.79% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Newspack’s and Pugpig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Newspack**: Measured on the search term “newspack”. - **Pugpig**: Measured on the search term “pugpig”. - [Newspack profile](/demand/global-en/brands/newspack) - [Pugpig profile](/demand/global-en/brands/pugpig) - [All news publishing platforms worldwide](/demand/global-en/categories/news-publishing-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Newspack or Pugpig more popular in search? In September 2026, Pugpig had more branded searches than Newspack among news publishing platforms worldwide. Pugpig had about 720 branded searches, while Newspack had 590. Pugpig made up 0.79% of all news publishing platform searches we track, and Newspack accounted for 0.64%. ## Cite this page Brandwave. "Newspack vs Pugpig: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/newspack-vs-pugpig This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/newspack-vs-pugpig. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.