---
title: "Newmar vs Thor: Which is searched more?"
description: "Is Newmar or Thor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorhome brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/newmar-vs-thor-industries"
publisher: "Brandwave"
---

# Newmar vs Thor: Which is searched more?

Is Newmar or Thor more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorhome brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Newmar and Thor
- **Competitive set**: Motorhome brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Newmar Share of Search**: 5.5%
- **Thor Share of Search**: 3%

## Is Newmar or Thor more popular in search?

- In September 2026, Newmar had more branded searches than Thor among motorhome brands worldwide. Newmar had about 9,900 branded searches, while Thor had 5,400. Newmar made up 5.5% of all motorhome brand searches we track, and Thor accounted for 3%.
- Newmar was ahead of Thor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Newmar’s share of searches among motorhome brands worldwide moved from 5.7% to 5.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Thor’s share of searches among motorhome brands worldwide moved from 3.1% to 3%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

## How did search popularity change for motorhome brands worldwide in September 2026?

- In September 2026, Newmar lost share of searches among motorhome brands worldwide, from 6.2% to 5.5%.
- Estimated monthly branded searches for Thor worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

## Month by month

| Month | Newmar estimated searches | Newmar Share of Search | Newmar rank | Thor estimated searches | Thor Share of Search | Thor rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 5.7% | 4 | 6.6K | 3.1% | 7 |
| Nov 2025 | 9.9K | 6% | 4 | 5.4K | 3.3% | 7 |
| Dec 2025 | 9.9K | 6.6% | 3 | 4.4K | 2.9% | 7 |
| Jan 2026 | 9.9K | 5.2% | 4 | 6.6K | 3.4% | 7 |
| Feb 2026 | 9.9K | 6.2% | 4 | 5.4K | 3.4% | 8 |
| Mar 2026 | 9.9K | 5.3% | 4 | 6.6K | 3.6% | 7 |
| Apr 2026 | 9.9K | 5.4% | 4 | 5.4K | 2.9% | 7 |
| May 2026 | 12.1K | 6.4% | 4 | 6.6K | 3.5% | 7 |
| Jun 2026 | 12.1K | 6.4% | 4 | 6.6K | 3.5% | 7 |
| Jul 2026 | 14.8K | 6.8% | 3 | 6.6K | 3% | 7 |
| Aug 2026 | 12.1K | 6.2% | 5 | 6.6K | 3.4% | 7 |
| Sep 2026 | 9.9K | 5.5% | 5 | 5.4K | 3% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Newmar’s and Thor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Newmar**: Measured on the search term “newmar”.
- **Thor**: Measured on the search term “thor rv”.

- [Newmar profile](/demand/global-en/brands/newmar)
- [Thor profile](/demand/global-en/brands/thor-industries)
- [All motorhome brands worldwide](/demand/global-en/categories/motorhome-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Newmar or Thor more popular in search?

In September 2026, Newmar had more branded searches than Thor among motorhome brands worldwide. Newmar had about 9,900 branded searches, while Thor had 5,400. Newmar made up 5.5% of all motorhome brand searches we track, and Thor accounted for 3%.

## Cite this page

Brandwave. "Newmar vs Thor: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/newmar-vs-thor-industries

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/newmar-vs-thor-industries. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.