---
title: "Newman's Own vs SkinnyPop: Which is searched more?"
description: "Which is more popular in search, Newman's Own or SkinnyPop? Compare estimated monthly branded-search demand and Share of Search inside the Popcorn brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/newmans-own-vs-skinnypop"
publisher: "Brandwave"
---

# Newman's Own vs SkinnyPop: Which is searched more?

Which is more popular in search, Newman's Own or SkinnyPop? Compare estimated monthly branded-search demand and Share of Search inside the Popcorn brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Newman's Own and SkinnyPop
- **Competitive set**: Popcorn brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Newman's Own Share of Search**: 22.9%
- **SkinnyPop Share of Search**: 15.3%

## Which is more popular in search, Newman's Own or SkinnyPop?

- In August 2026, Newman's Own had more branded searches than SkinnyPop among popcorn brands worldwide. Newman's Own was estimated to have 22.2K branded searches compared to SkinnyPop’s 14.8K, and held a 22.9% Share of Search versus SkinnyPop’s 15.3%.
- The lead changed hands 2 times in the 11 months ending August 2026: SkinnyPop took it in June 2026, Newman's Own took it in August 2026.
- Across the 11 months ending August 2026, Newman's Own’s estimated Share of Search among popcorn brands worldwide moved from 19.5% to 22.9%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 11 months ending August 2026, SkinnyPop’s estimated Share of Search among popcorn brands worldwide moved from 13.1% to 15.3%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

## How did search popularity change for popcorn brands worldwide in August 2026?

- In August 2026, Act II overtook SkinnyPop to rank 3rd among popcorn brands worldwide, at 19.3%.
- In August 2026, Newman's Own gained estimated Share of Search among popcorn brands worldwide, from 21.3% to 22.9%.
- In August 2026, SkinnyPop lost estimated Share of Search among popcorn brands worldwide, from 21.3% to 15.3%.

## Month by month

| Month | Newman's Own estimated searches | Newman's Own Share of Search | Newman's Own rank | SkinnyPop estimated searches | SkinnyPop Share of Search | SkinnyPop rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 18.1K | 19.5% | 2 | 12.1K | 13.1% | 5 |
| Nov 2025 | 14.8K | 17.5% | 3 | 14.8K | 17.5% | 4 |
| Dec 2025 | 14.8K | 16.1% | 3 | 14.8K | 16.1% | 4 |
| Jan 2026 | 18.1K | 17.7% | 3 | 18.1K | 17.7% | 4 |
| Feb 2026 | 22.2K | 24.1% | 2 | 14.8K | 16% | 4 |
| Mar 2026 | 18.1K | 18.8% | 2 | 14.8K | 15.4% | 4 |
| Apr 2026 | 18.1K | 18.8% | 2 | 14.8K | 15.4% | 4 |
| May 2026 | 18.1K | 17.5% | 3 | 18.1K | 17.5% | 4 |
| Jun 2026 | 18.1K | 17.8% | 4 | 22.2K | 21.9% | 2 |
| Jul 2026 | 22.2K | 21.3% | 2 | 22.2K | 21.3% | 3 |
| Aug 2026 | 22.2K | 22.9% | 2 | 14.8K | 15.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Newman's Own’s and SkinnyPop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Newman's Own**: Measured on the search term “newmans own”.
- **SkinnyPop**: Measured on the search term “skinnypop popcorn”.

- [Newman's Own profile](/demand/global-en/brands/newmans-own)
- [SkinnyPop profile](/demand/global-en/brands/skinnypop)
- [All popcorn brands worldwide](/demand/global-en/categories/popcorn-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Newman's Own or SkinnyPop?

In August 2026, Newman's Own had more branded searches than SkinnyPop among popcorn brands worldwide. Newman's Own was estimated to have 22.2K branded searches compared to SkinnyPop’s 14.8K, and held a 22.9% Share of Search versus SkinnyPop’s 15.3%.

## Cite this page

Brandwave. "Newman's Own vs SkinnyPop: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/newmans-own-vs-skinnypop

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/newmans-own-vs-skinnypop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.