--- title: "New York Puzzle Company vs White Mountain Puzzles: Which is searched more?" description: "Is New York Puzzle Company or White Mountain Puzzles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jigsaw puzzle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/new-york-puzzle-company-vs-white-mountain-puzzles" publisher: "Brandwave" --- # New York Puzzle Company vs White Mountain Puzzles: Which is searched more? Is New York Puzzle Company or White Mountain Puzzles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jigsaw puzzle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New York Puzzle Company and White Mountain Puzzles - **Competitive set**: Jigsaw puzzle brands - **Market**: Global - **Month measured**: Sep 2026 - **New York Puzzle Company Share of Search**: 2.3% - **White Mountain Puzzles Share of Search**: 9.4% ## Is New York Puzzle Company or White Mountain Puzzles more popular in search? - In September 2026, White Mountain Puzzles had more branded searches than New York Puzzle Company among jigsaw puzzle brands worldwide. White Mountain Puzzles had about 27,100 branded searches, while New York Puzzle Company had 6,600. White Mountain Puzzles made up 9.4% of all jigsaw puzzle brand searches we track, and New York Puzzle Company accounted for 2.3%. - White Mountain Puzzles was ahead of New York Puzzle Company in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, New York Puzzle Company’s share of searches among jigsaw puzzle brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, White Mountain Puzzles’ share of searches among jigsaw puzzle brands worldwide moved from 10.8% to 9.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top jigsaw puzzle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, White Mountain Puzzles was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. New York Puzzle Company was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. White Mountain Puzzles was listed before New York Puzzle Company in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ravensburger | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Buffalo Games | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Cobble Hill | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | White Mountain Puzzles | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Springbok | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Pomegranate | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Clementoni | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | New York Puzzle Company | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Wasgij | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gibsons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Holdson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jigsaw puzzle brands - Asked ChatGPT "Which jigsaw puzzle brand should I buy?": 1. Ravensburger, 2. Cobble Hill, 3. Buffalo Games, 4. Pomegranate, 5. Springbok - Asked ChatGPT "What are the best jigsaw puzzle brands?": 1. Ravensburger, 2. Clementoni, 3. Buffalo Games, 4. Cobble Hill, 5. Pomegranate, 6. Springbok, 7. New York Puzzle Company, 8. White Mountain Puzzles - Asked ChatGPT "What's the best jigsaw puzzle brand for family game night?": 1. Ravensburger, 2. Buffalo Games, 3. Springbok - Searched Google, AI Overview "best puzzle brand": 1. Ravensburger, 2. White Mountain Puzzles, 3. Buffalo Games, 4. Cobble Hill, 5. New York Puzzle Company - Searched Google, AI Overview "adult jigsaw puzzle": 1. Ravensburger, 2. White Mountain Puzzles, 3. Buffalo Games Not named in any answer: Wasgij, Gibsons and Holdson. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for jigsaw puzzle brands worldwide in September 2026? - In September 2026, Buffalo Games overtook Clementoni and White Mountain Puzzles to rank 2nd among jigsaw puzzle brands worldwide, with 17.2% of the searches. - In September 2026, White Mountain Puzzles lost share of searches among jigsaw puzzle brands worldwide, from 10.7% to 9.4%. ## Month by month | Month | New York Puzzle Company estimated searches | New York Puzzle Company Share of Search | New York Puzzle Company rank | White Mountain Puzzles estimated searches | White Mountain Puzzles Share of Search | White Mountain Puzzles rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 2.1% | 8 | 33.1K | 10.8% | 4 | | Nov 2025 | 9.9K | 2.2% | 7 | 49.5K | 10.9% | 3 | | Dec 2025 | 12.1K | 2.2% | 7 | 49.5K | 9.2% | 3 | | Jan 2026 | 8.1K | 1.9% | 8 | 40.5K | 9.7% | 4 | | Feb 2026 | 6.6K | 2.4% | 8 | 33.1K | 12.1% | 3 | | Mar 2026 | 5.4K | 2% | 8 | 27.1K | 10.2% | 3 | | Apr 2026 | 4.4K | 1.9% | 8 | 27.1K | 11.8% | 3 | | May 2026 | 5.4K | 2.4% | 7 | 27.1K | 11.9% | 3 | | Jun 2026 | 4.4K | 2% | 8 | 33.1K | 15.2% | 2 | | Jul 2026 | 5.4K | 2.4% | 7 | 27.1K | 12.3% | 3 | | Aug 2026 | 6.6K | 2.6% | 7 | 27.1K | 10.7% | 3 | | Sep 2026 | 6.6K | 2.3% | 7 | 27.1K | 9.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using New York Puzzle Company’s and White Mountain Puzzles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New York Puzzle Company**: Measured on the search term “new york puzzle company”. - **White Mountain Puzzles**: Measured on the search term “white mountain puzzles”. - [New York Puzzle Company profile](/demand/global-en/brands/new-york-puzzle-company) - [White Mountain Puzzles profile](/demand/global-en/brands/white-mountain-puzzles) - [All jigsaw puzzle brands worldwide](/demand/global-en/categories/jigsaw-puzzle-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is New York Puzzle Company or White Mountain Puzzles more popular in search? In September 2026, White Mountain Puzzles had more branded searches than New York Puzzle Company among jigsaw puzzle brands worldwide. White Mountain Puzzles had about 27,100 branded searches, while New York Puzzle Company had 6,600. White Mountain Puzzles made up 9.4% of all jigsaw puzzle brand searches we track, and New York Puzzle Company accounted for 2.3%. ## Cite this page Brandwave. "New York Puzzle Company vs White Mountain Puzzles: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/new-york-puzzle-company-vs-white-mountain-puzzles This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/new-york-puzzle-company-vs-white-mountain-puzzles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.