--- title: "New York Puzzle Company vs Springbok: Which is searched more?" description: "Is New York Puzzle Company or Springbok more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jigsaw puzzle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/new-york-puzzle-company-vs-springbok-puzzles" publisher: "Brandwave" --- # New York Puzzle Company vs Springbok: Which is searched more? Is New York Puzzle Company or Springbok more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jigsaw puzzle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New York Puzzle Company and Springbok - **Competitive set**: Jigsaw puzzle brands - **Market**: Global - **Month measured**: Sep 2026 - **New York Puzzle Company Share of Search**: 2.3% - **Springbok Share of Search**: 2.3% ## Is New York Puzzle Company or Springbok more popular in search? - In September 2026, New York Puzzle Company and Springbok were level in searches among jigsaw puzzle brands worldwide, with an estimated 6.6K branded searches each, at 2.3% of the total each. - New York Puzzle Company was ahead of Springbok in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, New York Puzzle Company’s share of searches among jigsaw puzzle brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches held steady at 6.6K. - Across the 12 months ending September 2026, Springbok’s share of searches among jigsaw puzzle brands worldwide moved from 2.6% to 2.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top jigsaw puzzle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Springbok was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. New York Puzzle Company was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Springbok was listed before New York Puzzle Company in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ravensburger | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Buffalo Games | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Cobble Hill | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | White Mountain Puzzles | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Springbok | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Pomegranate | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Clementoni | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | New York Puzzle Company | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Wasgij | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gibsons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Holdson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jigsaw puzzle brands - Asked ChatGPT "Which jigsaw puzzle brand should I buy?": 1. Ravensburger, 2. Cobble Hill, 3. Buffalo Games, 4. Pomegranate, 5. Springbok - Asked ChatGPT "What are the best jigsaw puzzle brands?": 1. Ravensburger, 2. Clementoni, 3. Buffalo Games, 4. Cobble Hill, 5. Pomegranate, 6. Springbok, 7. New York Puzzle Company, 8. White Mountain Puzzles - Asked ChatGPT "What's the best jigsaw puzzle brand for family game night?": 1. Ravensburger, 2. Buffalo Games, 3. Springbok - Searched Google, AI Overview "best puzzle brand": 1. Ravensburger, 2. White Mountain Puzzles, 3. Buffalo Games, 4. Cobble Hill, 5. New York Puzzle Company - Searched Google, AI Overview "adult jigsaw puzzle": 1. Ravensburger, 2. White Mountain Puzzles, 3. Buffalo Games Not named in any answer: Wasgij, Gibsons and Holdson. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for jigsaw puzzle brands worldwide in September 2026? - Estimated monthly branded searches for Springbok worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## Month by month | Month | New York Puzzle Company estimated searches | New York Puzzle Company Share of Search | New York Puzzle Company rank | Springbok estimated searches | Springbok Share of Search | Springbok rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 2.1% | 8 | 8.1K | 2.6% | 7 | | Nov 2025 | 9.9K | 2.2% | 7 | 9.9K | 2.2% | 8 | | Dec 2025 | 12.1K | 2.2% | 7 | 12.1K | 2.2% | 8 | | Jan 2026 | 8.1K | 1.9% | 8 | 12.1K | 2.9% | 7 | | Feb 2026 | 6.6K | 2.4% | 8 | 8.1K | 3% | 7 | | Mar 2026 | 5.4K | 2% | 8 | 8.1K | 3% | 7 | | Apr 2026 | 4.4K | 1.9% | 8 | 6.6K | 2.9% | 7 | | May 2026 | 5.4K | 2.4% | 7 | 5.4K | 2.4% | 8 | | Jun 2026 | 4.4K | 2% | 8 | 5.4K | 2.5% | 7 | | Jul 2026 | 5.4K | 2.4% | 7 | 5.4K | 2.4% | 8 | | Aug 2026 | 6.6K | 2.6% | 7 | 6.6K | 2.6% | 8 | | Sep 2026 | 6.6K | 2.3% | 7 | 6.6K | 2.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using New York Puzzle Company’s and Springbok’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New York Puzzle Company**: Measured on the search term “new york puzzle company”. - **Springbok**: Measured on the search term “springbok puzzles”. - [New York Puzzle Company profile](/demand/global-en/brands/new-york-puzzle-company) - [Springbok profile](/demand/global-en/brands/springbok-puzzles) - [All jigsaw puzzle brands worldwide](/demand/global-en/categories/jigsaw-puzzle-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is New York Puzzle Company or Springbok more popular in search? In September 2026, New York Puzzle Company and Springbok were level in searches among jigsaw puzzle brands worldwide, with an estimated 6.6K branded searches each, at 2.3% of the total each. ## Cite this page Brandwave. "New York Puzzle Company vs Springbok: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/new-york-puzzle-company-vs-springbok-puzzles This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/new-york-puzzle-company-vs-springbok-puzzles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.