---
title: "New Relic vs Sumo Logic: Which is searched more?"
description: "Is New Relic or Sumo Logic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Log management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/new-relic-vs-sumo-logic"
publisher: "Brandwave"
---

# New Relic vs Sumo Logic: Which is searched more?

Is New Relic or Sumo Logic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Log management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: New Relic and Sumo Logic
- **Competitive set**: Log management platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **New Relic Share of Search**: 9.8%
- **Sumo Logic Share of Search**: 1.6%

## Is New Relic or Sumo Logic more popular in search?

- In September 2026, New Relic had more branded searches than Sumo Logic among log management platforms worldwide. New Relic had about 60,500 branded searches, while Sumo Logic had 9,900. New Relic made up 9.8% of all log management platform searches we track, and Sumo Logic accounted for 1.6%.
- New Relic was ahead of Sumo Logic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, New Relic’s share of searches among log management platforms worldwide moved from 12.1% to 9.8%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
- Across the 12 months ending September 2026, Sumo Logic’s share of searches among log management platforms worldwide moved from 2% to 1.6%, and its estimated monthly branded searches moved from 14.8K to 9.9K.

## Top log management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sumo Logic was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. New Relic did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Datadog | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Splunk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Elastic | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Graylog | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Better Stack | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Sumo Logic | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Dynatrace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| New Relic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Papertrail | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Loggly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about log management platforms

- Asked ChatGPT "Which log management platform should I use?": 1. Elastic, 2. Datadog, 3. Graylog, 4. Splunk
- Asked ChatGPT "What are the best log management platforms?": 1. Datadog, 2. Splunk, 3. Elastic, 4. Sumo Logic, 5. Better Stack, 6. Graylog
- Asked ChatGPT "What's the best log management platform for a devops team?": 1. Datadog, 2. Elastic, 3. Splunk, 4. Better Stack
- Searched Google, AI Overview "log management platforms": 1. Splunk, 2. Datadog
- Searched Google, AI Overview "log management software": 1. Datadog, 2. Splunk, 3. Elastic, 4. Graylog

Not named in any answer: Dynatrace, New Relic, Papertrail and Loggly.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for log management platforms worldwide in September 2026?

- Estimated monthly branded searches for New Relic worldwide fell 33.1% over 12 measured months, from 90.5K to 60.5K in September 2026.
- Estimated monthly branded searches for Sumo Logic worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.

## Month by month

| Month | New Relic estimated searches | New Relic Share of Search | New Relic rank | Sumo Logic estimated searches | Sumo Logic Share of Search | Sumo Logic rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 12.1% | 4 | 14.8K | 2% | 7 |
| Nov 2025 | 90.5K | 13.3% | 4 | 14.8K | 2.2% | 7 |
| Dec 2025 | 74K | 12.2% | 4 | 12.1K | 2% | 7 |
| Jan 2026 | 74K | 11% | 4 | 14.8K | 2.2% | 7 |
| Feb 2026 | 60.5K | 9.3% | 4 | 12.1K | 1.9% | 7 |
| Mar 2026 | 60.5K | 8.8% | 4 | 14.8K | 2.2% | 7 |
| Apr 2026 | 60.5K | 9.2% | 4 | 12.1K | 1.8% | 8 |
| May 2026 | 60.5K | 9.7% | 4 | 14.8K | 2.4% | 8 |
| Jun 2026 | 74K | 11.2% | 4 | 12.1K | 1.8% | 8 |
| Jul 2026 | 60.5K | 9.8% | 4 | 9.9K | 1.6% | 8 |
| Aug 2026 | 60.5K | 9.9% | 4 | 9.9K | 1.6% | 8 |
| Sep 2026 | 60.5K | 9.8% | 4 | 9.9K | 1.6% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using New Relic’s and Sumo Logic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **New Relic**: Measured on the search term “new relic”.
- **Sumo Logic**: Measured on the search term “sumo logic”.

- [New Relic profile](/demand/global-en/brands/new-relic)
- [Sumo Logic profile](/demand/global-en/brands/sumo-logic)
- [All log management platforms worldwide](/demand/global-en/categories/log-management-platforms): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is New Relic or Sumo Logic more popular in search?

In September 2026, New Relic had more branded searches than Sumo Logic among log management platforms worldwide. New Relic had about 60,500 branded searches, while Sumo Logic had 9,900. New Relic made up 9.8% of all log management platform searches we track, and Sumo Logic accounted for 1.6%.

## Cite this page

Brandwave. "New Relic vs Sumo Logic: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/new-relic-vs-sumo-logic

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/new-relic-vs-sumo-logic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
