--- title: "New North vs Refine Labs: Which is more popular by branded search?" description: "Which is more popular in search, New North or Refine Labs? Compare estimated monthly branded-search demand and Share of Search inside the B2B demand generation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/new-north-vs-refine-labs" publisher: "Brandwave" --- # New North vs Refine Labs: Which is more popular by branded search? Which is more popular in search, New North or Refine Labs? Compare estimated monthly branded-search demand and Share of Search inside the B2B demand generation agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New North and Refine Labs - **Competitive set**: B2B demand generation agencies - **Market**: Global - **Month measured**: Aug 2026 - **New North Share of Search**: 21.8% - **Refine Labs Share of Search**: 33.1% ## Which is more popular in search, New North or Refine Labs? - In August 2026, Refine Labs had more branded searches than New North among B2B demand generation agencies worldwide. Refine Labs was estimated to have 2.4K branded searches compared to New North’s 1.6K, and held a 33.1% Share of Search versus New North’s 21.8%. - The lead changed hands 4 times in the 11 months ending August 2026: New North took it in January 2026, Refine Labs took it in February 2026, New North took it in May 2026, Refine Labs took it in June 2026. - Across the 11 months ending August 2026, New North’s estimated Share of Search among B2B demand generation agencies worldwide moved from 17.5% to 21.8%, and its estimated monthly branded searches moved from 1.3K to 1.6K. - Across the 11 months ending August 2026, Refine Labs’ estimated Share of Search among B2B demand generation agencies worldwide moved from 21.7% to 33.1%, and its estimated monthly branded searches moved from 1.6K to 2.4K. ## How did search popularity change for B2B demand generation agencies worldwide in August 2026? - In August 2026, Refine Labs overtook Ironpaper to take the highest estimated Share of Search among B2B demand generation agencies worldwide, at 33.1%. - In August 2026, New North gained estimated Share of Search among B2B demand generation agencies worldwide, from 14.9% to 21.8%. ## Month by month | Month | New North estimated searches | New North Share of Search | New North rank | Refine Labs estimated searches | Refine Labs Share of Search | Refine Labs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 17.5% | 4 | 1.6K | 21.7% | 3 | | Nov 2025 | 1.3K | 18.6% | 4 | 1.6K | 23.4% | 3 | | Dec 2025 | 1K | 14.8% | 4 | 1.7K | 25.3% | 3 | | Jan 2026 | 1.3K | 20.5% | 3 | 1K | 15.9% | 4 | | Feb 2026 | 1K | 17.5% | 4 | 1K | 17.7% | 3 | | Mar 2026 | 1.3K | 19.6% | 4 | 1.3K | 19.7% | 3 | | Apr 2026 | 1.6K | 23% | 4 | 1.7K | 24% | 3 | | May 2026 | 1.6K | 25.3% | 3 | 1K | 16% | 4 | | Jun 2026 | 1K | 17.6% | 4 | 1K | 17.8% | 3 | | Jul 2026 | 880 | 14.9% | 4 | 1.6K | 27.5% | 2 | | Aug 2026 | 1.6K | 21.8% | 4 | 2.4K | 33.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using New North’s and Refine Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New North**: Measured on the search terms “new north” and “newnorth.com”, summed into one figure. - **Refine Labs**: Measured on the search terms “refine labs”, “refine labs reviews” and “refinelabs.com”, summed into one figure. - [New North profile](/demand/global-en/brands/new-north) - [Refine Labs profile](/demand/global-en/brands/refine-labs) - [All B2B demand generation agencies worldwide](/demand/global-en/categories/b2b-demand-generation-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, New North or Refine Labs? In August 2026, Refine Labs had more branded searches than New North among B2B demand generation agencies worldwide. Refine Labs was estimated to have 2.4K branded searches compared to New North’s 1.6K, and held a 33.1% Share of Search versus New North’s 21.8%. ## Cite this page Brandwave. "New North vs Refine Labs: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/new-north-vs-refine-labs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/new-north-vs-refine-labs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.