--- title: "New Era vs Richardson: Which is searched more?" description: "Is New Era or Richardson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/new-era-vs-richardson-hats" publisher: "Brandwave" --- # New Era vs Richardson: Which is searched more? Is New Era or Richardson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Era and Richardson - **Competitive set**: Cap brands - **Market**: Global - **Month measured**: Sep 2026 - **New Era Share of Search**: 23% - **Richardson Share of Search**: 0.78% ## Is New Era or Richardson more popular in search? - In September 2026, New Era had more branded searches than Richardson among cap brands worldwide. New Era had about 1.5 million branded searches, while Richardson had 49,500. New Era made up 23% of all cap brand searches we track, and Richardson accounted for 0.78%. - New Era was ahead of Richardson in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, New Era’s share of searches among cap brands worldwide moved from 20.4% to 23%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Richardson’s share of searches among cap brands worldwide moved from 0.67% to 0.78%, and its estimated monthly branded searches held steady at 49.5K. ## Top cap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Era appeared in all five answers. Richardson was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. New Era was listed before Richardson in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Era | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | '47 | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Carhartt | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Mitchell & Ness | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Ralph Lauren | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Flexfit | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Richardson | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Stetson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kangol | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cap brands - Asked ChatGPT "Which cap brand should I buy?": 1. New Era, 2. '47, 3. Carhartt, 4. Ralph Lauren - Asked ChatGPT "What are the best cap brands?": 1. New Era, 2. '47, 3. Ralph Lauren, 4. Carhartt, 5. Mitchell & Ness - Asked ChatGPT "What's the best cap brand for everyday wear?": 1. '47, 2. New Era, 3. Carhartt - Searched Google, AI Overview "cap brands": 1. New Era, 2. '47, 3. Mitchell & Ness, 4. Carhartt, 5. Ralph Lauren, 6. Richardson, 7. Flexfit - Searched Google, AI Overview "baseball cap brands": 1. New Era, 2. '47, 3. Mitchell & Ness, 4. Carhartt, 5. Flexfit, 6. Richardson Not named in any answer: Stetson and Kangol. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cap brands worldwide in September 2026? - New Era’s share of searches among cap brands worldwide has lost ground for 3 months in a row, from 26.5% to 23% in September 2026. ## Month by month | Month | New Era estimated searches | New Era Share of Search | New Era rank | Richardson estimated searches | Richardson Share of Search | Richardson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 20.4% | 2 | 49.5K | 0.67% | 8 | | Nov 2025 | 1.8M | 20% | 2 | 49.5K | 0.55% | 8 | | Dec 2025 | 1.9M | 20.5% | 2 | 40.5K | 0.44% | 8 | | Jan 2026 | 1.8M | 23.4% | 2 | 40.5K | 0.53% | 8 | | Feb 2026 | 1.5M | 26.1% | 2 | 49.5K | 0.88% | 7 | | Mar 2026 | 1.8M | 29.5% | 2 | 49.5K | 0.81% | 7 | | Apr 2026 | 1.5M | 26.2% | 2 | 49.5K | 0.85% | 7 | | May 2026 | 1.6M | 27.3% | 2 | 49.5K | 0.85% | 7 | | Jun 2026 | 1.6M | 26.5% | 2 | 49.5K | 0.83% | 7 | | Jul 2026 | 1.5M | 26.4% | 2 | 49.5K | 0.86% | 7 | | Aug 2026 | 1.5M | 23.5% | 2 | 60.5K | 0.93% | 7 | | Sep 2026 | 1.5M | 23% | 2 | 49.5K | 0.78% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using New Era’s and Richardson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Era**: Measured on the search terms “new era” and “new era cap”, summed into one figure. - **Richardson**: Measured on the search term “richardson hats”. - [New Era profile](/demand/global-en/brands/new-era) - [Richardson profile](/demand/global-en/brands/richardson-hats) - [All cap brands worldwide](/demand/global-en/categories/cap-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is New Era or Richardson more popular in search? In September 2026, New Era had more branded searches than Richardson among cap brands worldwide. New Era had about 1.5 million branded searches, while Richardson had 49,500. New Era made up 23% of all cap brand searches we track, and Richardson accounted for 0.78%. ## Cite this page Brandwave. "New Era vs Richardson: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/new-era-vs-richardson-hats This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/new-era-vs-richardson-hats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.