---
title: "New Balance vs Vans: Which is searched more?"
description: "Which is more popular in search, New Balance or Vans? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/new-balance-vs-vans"
publisher: "Brandwave"
---

# New Balance vs Vans: Which is searched more?

Which is more popular in search, New Balance or Vans? Compare estimated monthly branded-search demand and Share of Search inside the Sneaker brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: New Balance and Vans
- **Competitive set**: Sneaker brands
- **Market**: Global
- **Month measured**: Sep 2026
- **New Balance Share of Search**: 12.9%
- **Vans Share of Search**: 5.8%

## Which is more popular in search, New Balance or Vans?

- In September 2026, New Balance had more branded searches than Vans among sneaker brands worldwide. New Balance was estimated to have 11.1M branded searches compared to Vans’ 5M, and held a 12.9% Share of Search versus Vans’ 5.8%.
- New Balance was ahead of Vans in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, New Balance’s estimated Share of Search among sneaker brands worldwide moved from 15.2% to 12.9%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
- Across the 12 months ending September 2026, Vans’ estimated Share of Search among sneaker brands worldwide moved from 4.6% to 5.8%, and its estimated monthly branded searches moved from 4.1M to 5M.

## How did search popularity change for sneaker brands worldwide in September 2026?

- In September 2026, New Balance lost estimated Share of Search among sneaker brands worldwide, from 13.8% to 12.9%.
- Estimated monthly branded searches for Vans worldwide rose 22.2% over 12 measured months, from 4.1M to 5M in September 2026.

## Month by month

| Month | New Balance estimated searches | New Balance Share of Search | New Balance rank | Vans estimated searches | Vans Share of Search | Vans rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 13.6M | 15.2% | 3 | 4.1M | 4.6% | 7 |
| Nov 2025 | 16.6M | 14% | 3 | 6.1M | 5.1% | 7 |
| Dec 2025 | 13.6M | 13.3% | 3 | 6.1M | 6% | 7 |
| Jan 2026 | 11.1M | 12.3% | 3 | 4.1M | 4.5% | 7 |
| Feb 2026 | 11.1M | 13.5% | 3 | 4.1M | 5% | 7 |
| Mar 2026 | 13.6M | 13.3% | 3 | 5M | 4.9% | 7 |
| Apr 2026 | 13.6M | 14.8% | 3 | 4.1M | 4.4% | 7 |
| May 2026 | 11.1M | 11.3% | 4 | 5M | 5.1% | 7 |
| Jun 2026 | 11.1M | 12.6% | 3 | 4.1M | 4.6% | 7 |
| Jul 2026 | 11.1M | 12.4% | 3 | 5M | 5.6% | 7 |
| Aug 2026 | 13.6M | 13.8% | 3 | 6.1M | 6.2% | 7 |
| Sep 2026 | 11.1M | 12.9% | 3 | 5M | 5.8% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using New Balance’s and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **New Balance**: Measured on the search term “new balance”.
- **Vans**: Measured on the search term “vans”.

- [New Balance profile](/demand/global-en/brands/new-balance)
- [Vans profile](/demand/global-en/brands/vans)
- [All sneaker brands worldwide](/demand/global-en/categories/sneaker-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, New Balance or Vans?

In September 2026, New Balance had more branded searches than Vans among sneaker brands worldwide. New Balance was estimated to have 11.1M branded searches compared to Vans’ 5M, and held a 12.9% Share of Search versus Vans’ 5.8%.

## Cite this page

Brandwave. "New Balance vs Vans: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/new-balance-vs-vans

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/new-balance-vs-vans. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.