--- title: "New Balance vs Payntr: Which is searched more?" description: "Is New Balance or Payntr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cricket shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/new-balance-vs-payntr" publisher: "Brandwave" --- # New Balance vs Payntr: Which is searched more? Is New Balance or Payntr more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cricket shoes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Balance and Payntr - **Competitive set**: Cricket shoes - **Market**: Global - **Month measured**: Sep 2026 - **New Balance Share of Search**: 22.6% - **Payntr Share of Search**: 0.02% ## Is New Balance or Payntr more popular in search? - In September 2026, New Balance had more branded searches than Payntr among cricket shoes worldwide. New Balance had about 11.1 million branded searches, while Payntr had 9,900. New Balance made up 22.6% of all cricket shoe searches we track, and Payntr accounted for 0.02%. - New Balance was ahead of Payntr in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, New Balance’s share of searches among cricket shoes worldwide moved from 25.9% to 22.6%, and its estimated monthly branded searches moved from 13.6M to 11.1M. - Across the 12 months ending September 2026, Payntr’s share of searches among cricket shoes worldwide moved from <0.01% to 0.02%, and its estimated monthly branded searches moved from 4.4K to 9.9K. ## Top cricket shoes in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Balance was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Payntr was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. New Balance was listed before Payntr in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Adidas | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | New Balance | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Payntr | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Kookaburra | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Puma | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Gray-Nicolls | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about cricket shoes - Asked ChatGPT "Which cricket shoe brand should I buy?": 1. ASICS, 2. New Balance, 3. Adidas - Asked ChatGPT "What are the best cricket shoe brands?": 1. ASICS, 2. Adidas, 3. New Balance, 4. Puma, 5. Payntr, 6. Kookaburra - Asked ChatGPT "What's the best cricket shoe brand for good grip?": 1. ASICS, 2. New Balance, 3. Adidas - Searched Google, AI Overview "cricket shoes": 1. Adidas, 2. ASICS, 3. Payntr, 4. Kookaburra, 5. New Balance - Searched Google, AI Overview "lightweight cricket shoes": 1. Puma, 2. ASICS, 3. Gray-Nicolls Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for cricket shoes worldwide in September 2026? - Estimated monthly branded searches for Payntr worldwide rose 125% over 12 measured months, from 4.4K to 9.9K in September 2026. - Estimated monthly branded searches for New Balance worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026. ## Month by month | Month | New Balance estimated searches | New Balance Share of Search | New Balance rank | Payntr estimated searches | Payntr Share of Search | Payntr rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.6M | 25.9% | 2 | 4.4K | <0.01% | 7 | | Nov 2025 | 16.6M | 24.9% | 2 | 6.6K | <0.01% | 7 | | Dec 2025 | 13.6M | 23.8% | 2 | 5.4K | <0.01% | 7 | | Jan 2026 | 11.1M | 22.7% | 2 | 6.6K | 0.01% | 7 | | Feb 2026 | 11.1M | 23.5% | 2 | 6.6K | 0.01% | 7 | | Mar 2026 | 13.6M | 23.1% | 2 | 8.1K | 0.01% | 7 | | Apr 2026 | 13.6M | 25% | 2 | 12.1K | 0.02% | 7 | | May 2026 | 11.1M | 18.5% | 3 | 9.9K | 0.02% | 7 | | Jun 2026 | 11.1M | 21.3% | 2 | 9.9K | 0.02% | 7 | | Jul 2026 | 11.1M | 20.9% | 2 | 9.9K | 0.02% | 7 | | Aug 2026 | 13.6M | 22.8% | 2 | 12.1K | 0.02% | 7 | | Sep 2026 | 11.1M | 22.6% | 2 | 9.9K | 0.02% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using New Balance’s and Payntr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Balance**: Measured on the search term “new balance”. - **Payntr**: Measured on the search term “payntr”. - [New Balance profile](/demand/global-en/brands/new-balance) - [Payntr profile](/demand/global-en/brands/payntr) - [All cricket shoes worldwide](/demand/global-en/categories/cricket-shoes): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is New Balance or Payntr more popular in search? In September 2026, New Balance had more branded searches than Payntr among cricket shoes worldwide. New Balance had about 11.1 million branded searches, while Payntr had 9,900. New Balance made up 22.6% of all cricket shoe searches we track, and Payntr accounted for 0.02%. ## Cite this page Brandwave. "New Balance vs Payntr: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/new-balance-vs-payntr This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/new-balance-vs-payntr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.