--- title: "New Balance vs On: Which is searched more?" description: "Is New Balance or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/new-balance-vs-on" publisher: "Brandwave" --- # New Balance vs On: Which is searched more? Is New Balance or On more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: New Balance and On - **Competitive set**: Running shoe brands - **Market**: Global - **Month measured**: Sep 2026 - **New Balance Share of Search**: 20.6% - **On Share of Search**: 4.4% ## Is New Balance or On more popular in search? - In September 2026, New Balance had more branded searches than On among running shoe brands worldwide. New Balance had about 11.1 million branded searches, while On had 2.4 million. New Balance made up 20.6% of all running shoe brand searches we track, and On accounted for 4.4%. - New Balance was ahead of On in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands worldwide moved from 24.2% to 20.6%, and its estimated monthly branded searches moved from 13.6M to 11.1M. - Across the 12 months ending September 2026, On’s share of searches among running shoe brands worldwide moved from 3.8% to 4.4%, and its estimated monthly branded searches moved from 2.1M to 2.4M. ## Top running shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, New Balance appeared in all four answers. On was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. New Balance was listed before On in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ASICS | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Brooks | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | HOKA | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | New Balance | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Nike | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Saucony | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | On | 7th | 1 of 3 | 1 of 1 | 2 of 4 | | Mizuno | 8th | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about running shoe brands - Asked ChatGPT "Which running shoe brand should I buy?": 1. ASICS, 2. Brooks, 3. HOKA, 4. New Balance, 5. Nike - Asked ChatGPT "What are the best running shoe brands?": 1. ASICS, 2. Brooks, 3. Nike, 4. HOKA, 5. New Balance, 6. Saucony, 7. On - Asked ChatGPT "What's the best running shoe brand for everyday running?": 1. ASICS, 2. Brooks, 3. New Balance, 4. Saucony - Searched Google, AI Overview "running shoe brands": 1. Brooks, 2. HOKA, 3. ASICS, 4. New Balance, 5. Nike, 6. Saucony, 7. On, 8. Mizuno Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for running shoe brands worldwide in September 2026? - In September 2026, On gained share of searches among running shoe brands worldwide, from 3.6% to 4.4%. - In September 2026, New Balance lost share of searches among running shoe brands worldwide, from 22.7% to 20.6%. ## Month by month | Month | New Balance estimated searches | New Balance Share of Search | New Balance rank | On estimated searches | On Share of Search | On rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.6M | 24.2% | 2 | 2.1M | 3.8% | 5 | | Nov 2025 | 16.6M | 23.3% | 2 | 2.4M | 3.4% | 5 | | Dec 2025 | 13.6M | 21.6% | 2 | 2.6M | 4.2% | 5 | | Jan 2026 | 11.1M | 19.2% | 2 | 2M | 3.5% | 5 | | Feb 2026 | 11.1M | 21.9% | 2 | 1.8M | 3.6% | 5 | | Mar 2026 | 13.6M | 21.7% | 2 | 2.3M | 3.7% | 5 | | Apr 2026 | 13.6M | 23.8% | 2 | 2.4M | 4.2% | 5 | | May 2026 | 11.1M | 20.1% | 2 | 2.6M | 4.7% | 5 | | Jun 2026 | 11.1M | 20.5% | 2 | 2.9M | 5.3% | 5 | | Jul 2026 | 11.1M | 20.7% | 2 | 2.1M | 3.9% | 5 | | Aug 2026 | 13.6M | 22.7% | 2 | 2.2M | 3.6% | 5 | | Sep 2026 | 11.1M | 20.6% | 2 | 2.4M | 4.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using New Balance’s and On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **New Balance**: Measured on the search term “new balance”. - **On**: Measured on the search terms “on cloud shoes”, “on cloudmonster”, “on cloudrunner”, “on cloudsurfer”, “on cloudswift”, “on running” and “on running shoes”, summed into one figure. - [New Balance profile](/demand/global-en/brands/new-balance) - [On profile](/demand/global-en/brands/on) - [All running shoe brands worldwide](/demand/global-en/categories/running-shoe-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is New Balance or On more popular in search? In September 2026, New Balance had more branded searches than On among running shoe brands worldwide. New Balance had about 11.1 million branded searches, while On had 2.4 million. New Balance made up 20.6% of all running shoe brand searches we track, and On accounted for 4.4%. ## Cite this page Brandwave. "New Balance vs On: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/new-balance-vs-on This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/new-balance-vs-on. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.