--- title: "Neutrogena vs The INKEY List: Which is more popular?" description: "Is Neutrogena or The INKEY List more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/neutrogena-vs-the-inkey-list" publisher: "Brandwave" --- # Neutrogena vs The INKEY List: Which is more popular? Is Neutrogena or The INKEY List more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Neutrogena and The INKEY List - **Competitive set**: Skincare brands - **Market**: Global - **Month measured**: Oct 2026 - **Neutrogena Share of Search**: 6.3% - **The INKEY List Share of Search**: 0.53% ## Is Neutrogena or The INKEY List more popular in search? - In October 2026, Neutrogena had more branded searches than The INKEY List among skincare brands worldwide. Neutrogena had about 977,000 branded searches, while The INKEY List had 82,600. Neutrogena made up 6.3% of all skincare brand searches we track, and The INKEY List accounted for 0.53%. - Neutrogena was ahead of The INKEY List in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Neutrogena’s share of searches among skincare brands worldwide moved from 5.4% to 6.3%, and its estimated monthly branded searches moved from 1M to 977K. - Across the 12 months ending October 2026, The INKEY List’s share of searches among skincare brands worldwide moved from 0.89% to 0.53%, and its estimated monthly branded searches moved from 167K to 82.6K. ## Top skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Neutrogena nor The INKEY List showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | La Roche-Posay | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | The Ordinary | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Vanicream | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Avène | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Cetaphil | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dermalogica | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | SkinCeuticals | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Drunk Elephant | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | COSRX | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Neutrogena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bioderma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Laneige | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Medik8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SKIN1004 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trilogy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Antipodes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The INKEY List | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about skincare brands - Asked ChatGPT "Which skincare brand should I buy?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Vanicream - Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Vanicream, 6. SkinCeuticals, 7. Avène, 8. COSRX - Asked ChatGPT "What's the best skincare brand for sensitive skin?": 1. La Roche-Posay, 2. Vanicream, 3. Avène, 4. CeraVe - Searched Google, AI Overview "skincare brands": 1. The Ordinary, 2. CeraVe, 3. Cetaphil, 4. La Roche-Posay, 5. Dermalogica, 6. Paula's Choice, 7. Drunk Elephant - Searched Google, AI Overview "skin care for sensitive skin": 1. CeraVe, 2. La Roche-Posay Not named in any answer: Neutrogena, Beauty of Joseon, Clinique, Bioderma, Kiehl's, Laneige, Medik8, SKIN1004, Trilogy, Antipodes and The INKEY List. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for skincare brands worldwide in October 2026? - Estimated monthly branded searches for The INKEY List worldwide fell 50.5% over 12 measured months, from 167K to 82.6K in October 2026. ## How has branded search for Neutrogena and The INKEY List changed worldwide over the last 12 months? | Month | Neutrogena estimated searches | Neutrogena Share of Search | Neutrogena rank | The INKEY List estimated searches | The INKEY List Share of Search | The INKEY List rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1M | 5.4% | 7 | 167K | 0.89% | 20 | | Dec 2025 | 1.1M | 6.6% | 5 | 123K | 0.75% | 21 | | Jan 2026 | 1.1M | 6.6% | 5 | 123K | 0.74% | 21 | | Feb 2026 | 1M | 6.9% | 5 | 101K | 0.67% | 21 | | Mar 2026 | 1.2M | 6.9% | 5 | 123K | 0.72% | 21 | | Apr 2026 | 1.2M | 6.8% | 5 | 123K | 0.73% | 21 | | May 2026 | 1.2M | 7.2% | 5 | 101K | 0.63% | 21 | | Jun 2026 | 990K | 6.7% | 5 | 82.9K | 0.56% | 22 | | Jul 2026 | 960K | 6.6% | 5 | 83K | 0.57% | 22 | | Aug 2026 | 1.2M | 7.7% | 5 | 82.9K | 0.55% | 22 | | Sep 2026 | 935K | 6.7% | 5 | 82.7K | 0.59% | 22 | | Oct 2026 | 977K | 6.3% | 5 | 82.6K | 0.53% | 22 | ## How are Neutrogena’s and The INKEY List’s branded searches counted? Brandwave collects information about searches that people make online using Neutrogena’s and The INKEY List’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Neutrogena**: Measured on the search terms “neutrogena”, “neutrogena face wash”, “neutrogena facial cleanser”, “neutrogena hydro boost”, “neutrogena sunscreen” and “neutrogena suntan lotion”, summed into one figure. - **The INKEY List**: Measured on the search terms “inkey list”, “serum the inkey list”, “skincare the inkey list”, “the inkey list cleanser”, “the inkey list serum”, “the inkey list skincare” and “theinkeylist”, summed into one figure. - [Neutrogena profile](/demand/global-en/brands/neutrogena) - [The INKEY List profile](/demand/global-en/brands/the-inkey-list) - [All skincare brands worldwide](/demand/global-en/categories/skincare-brands): The set both shares are measured inside, 22 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Neutrogena or The INKEY List more popular in search? In October 2026, Neutrogena had more branded searches than The INKEY List among skincare brands worldwide. Neutrogena had about 977,000 branded searches, while The INKEY List had 82,600. Neutrogena made up 6.3% of all skincare brand searches we track, and The INKEY List accounted for 0.53%. ## Cite this page Brandwave. "Neutrogena vs The INKEY List: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/neutrogena-vs-the-inkey-list This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/neutrogena-vs-the-inkey-list. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.