--- title: "Neutrogena vs Olay: Which is more popular?" description: "Is Neutrogena or Olay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye makeup remover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/neutrogena-vs-olay" publisher: "Brandwave" --- # Neutrogena vs Olay: Which is more popular? Is Neutrogena or Olay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye makeup remover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Neutrogena and Olay - **Competitive set**: Eye makeup remover brands - **Market**: Global - **Month measured**: Oct 2026 - **Neutrogena Share of Search**: 25.4% - **Olay Share of Search**: 10.2% ## Is Neutrogena or Olay more popular in search? - In October 2026, Neutrogena had more branded searches than Olay among eye makeup remover brands worldwide. Neutrogena had about 3,600 branded searches, while Olay had 1,440. Neutrogena made up 25.4% of all eye makeup remover brand searches we track, and Olay accounted for 10.2%. - Neutrogena was ahead of Olay in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Neutrogena’s share of searches among eye makeup remover brands worldwide moved from 21.6% to 25.4%, and its estimated monthly branded searches moved from 2.9K to 3.6K. - Across the 12 months ending October 2026, Olay’s share of searches among eye makeup remover brands worldwide moved from 4.8% to 10.2%, and its estimated monthly branded searches moved from 640 to 1.4K. ## Top eye makeup remover brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Neutrogena was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Olay did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Neutrogena | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Clinique | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Cetaphil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | L'Oreal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Olay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Klorane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Elemis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about eye makeup remover brands - Asked ChatGPT "Which eye makeup remover brand should I buy?": 1. Neutrogena, 2. Clinique - Asked ChatGPT "What are the best eye makeup remover brands?": 1. Clinique, 2. Neutrogena, 3. La Roche-Posay - Asked ChatGPT "What's the best eye makeup remover brand for waterproof mascara?": 1. Clinique, 2. Neutrogena - Searched Google, AI Overview "best eye makeup remover": 1. Neutrogena, 2. Clinique - Searched Google, AI Overview "remove waterproof mascara": named none of the brands we track Not named in any answer: Cetaphil, L'Oreal, Olay, Klorane and Elemis. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for eye makeup remover brands worldwide in October 2026? - In October 2026, Clinique overtook Neutrogena and Cetaphil to become the leader among eye makeup remover brands worldwide, with 25.4% of the searches. - In October 2026, Olay overtook La Roche-Posay to rank 5th among eye makeup remover brands worldwide, with 10.2% of the searches. - In October 2026, Neutrogena gained share of searches among eye makeup remover brands worldwide, from 24.3% to 25.4%. ## How has branded search for Neutrogena and Olay changed worldwide over the last 12 months? | Month | Neutrogena estimated searches | Neutrogena Share of Search | Neutrogena rank | Olay estimated searches | Olay Share of Search | Olay rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.9K | 21.6% | 2 | 640 | 4.8% | 6 | | Dec 2025 | 2.9K | 24% | 2 | 640 | 5.3% | 6 | | Jan 2026 | 2.9K | 20% | 3 | 780 | 5.4% | 6 | | Feb 2026 | 2.4K | 19.6% | 3 | 640 | 5.2% | 6 | | Mar 2026 | 2.9K | 23.9% | 1 | 780 | 6.4% | 6 | | Apr 2026 | 2.9K | 24.6% | 1 | 780 | 6.6% | 6 | | May 2026 | 2.9K | 16.4% | 2 | 960 | 5.4% | 6 | | Jun 2026 | 2.9K | 13.6% | 2 | 780 | 3.7% | 6 | | Jul 2026 | 2.9K | 19.1% | 2 | 780 | 5.1% | 6 | | Aug 2026 | 2.9K | 23% | 2 | 960 | 7.6% | 6 | | Sep 2026 | 2.9K | 24.3% | 1 | 780 | 6.5% | 6 | | Oct 2026 | 3.6K | 25.4% | 2 | 1.4K | 10.2% | 5 | ## How are Neutrogena’s and Olay’s branded searches counted? Brandwave collects information about searches that people make online using Neutrogena’s and Olay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Neutrogena**: Measured on the search term “neutrogena eye makeup remover”. - **Olay**: Measured on the search terms “olay cleansing cloth” and “olay cleansing cloths”, summed into one figure. - [Neutrogena profile](/demand/global-en/brands/neutrogena) - [Olay profile](/demand/global-en/brands/olay) - [All eye makeup remover brands worldwide](/demand/global-en/categories/eye-makeup-remover-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Neutrogena or Olay more popular in search? In October 2026, Neutrogena had more branded searches than Olay among eye makeup remover brands worldwide. Neutrogena had about 3,600 branded searches, while Olay had 1,440. Neutrogena made up 25.4% of all eye makeup remover brand searches we track, and Olay accounted for 10.2%. ## Cite this page Brandwave. "Neutrogena vs Olay: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/neutrogena-vs-olay This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/neutrogena-vs-olay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.