---
title: "Netflix vs YouTube TV: Which is searched more?"
description: "Is Netflix or YouTube TV more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/netflix-vs-youtube-tv"
publisher: "Brandwave"
---

# Netflix vs YouTube TV: Which is searched more?

Is Netflix or YouTube TV more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Netflix and YouTube TV
- **Competitive set**: Streaming services
- **Market**: Global
- **Month measured**: Sep 2026
- **Netflix Share of Search**: 61.8%
- **YouTube TV Share of Search**: 5.6%

## Is Netflix or YouTube TV more popular in search?

- In September 2026, Netflix had more branded searches than YouTube TV among streaming services worldwide. Netflix had about 83.1 million branded searches, while YouTube TV had 7.5 million. Netflix made up 61.8% of all streaming service searches we track, and YouTube TV accounted for 5.6%.
- Netflix was ahead of YouTube TV in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Netflix’s share of searches among streaming services worldwide moved from 59.3% to 61.8%, and its estimated monthly branded searches held steady at 83.1M.
- Across the 12 months ending September 2026, YouTube TV’s share of searches among streaming services worldwide moved from 5.3% to 5.6%, and its estimated monthly branded searches held steady at 7.5M.

## How did search popularity change for streaming services worldwide in September 2026?

- In September 2026, YouTube TV overtook Apple TV and Hulu to rank 5th among streaming services worldwide, with 5.6% of the searches.
- In September 2026, Netflix lost share of searches among streaming services worldwide, from 62.9% to 61.8%.

## Month by month

| Month | Netflix estimated searches | Netflix Share of Search | Netflix rank | YouTube TV estimated searches | YouTube TV Share of Search | YouTube TV rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 83.1M | 59.3% | 1 | 7.5M | 5.3% | 5 |
| Nov 2025 | 83.1M | 57.7% | 1 | 7.5M | 5.2% | 5 |
| Dec 2025 | 101M | 64.6% | 1 | 5M | 3.2% | 7 |
| Jan 2026 | 101M | 62.9% | 1 | 6.1M | 3.8% | 6 |
| Feb 2026 | 83.1M | 62.9% | 1 | 6.1M | 4.6% | 5 |
| Mar 2026 | 83.1M | 60.3% | 1 | 6.1M | 4.4% | 6 |
| Apr 2026 | 83.1M | 61.5% | 1 | 4.1M | 3% | 7 |
| May 2026 | 83.1M | 63.1% | 1 | 4.1M | 3.1% | 7 |
| Jun 2026 | 83.1M | 62.3% | 1 | 6.1M | 4.6% | 5 |
| Jul 2026 | 83.1M | 64.2% | 1 | 5M | 3.9% | 6 |
| Aug 2026 | 83.1M | 62.9% | 1 | 4.1M | 3.1% | 7 |
| Sep 2026 | 83.1M | 61.8% | 1 | 7.5M | 5.6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Netflix’s and YouTube TV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Netflix**: Measured on the search term “netflix”.
- **YouTube TV**: Measured on the search term “youtube tv”.

- [Netflix profile](/demand/global-en/brands/netflix)
- [YouTube TV profile](/demand/global-en/brands/youtube-tv)
- [All streaming services worldwide](/demand/global-en/categories/streaming-services): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Netflix or YouTube TV more popular in search?

In September 2026, Netflix had more branded searches than YouTube TV among streaming services worldwide. Netflix had about 83.1 million branded searches, while YouTube TV had 7.5 million. Netflix made up 61.8% of all streaming service searches we track, and YouTube TV accounted for 5.6%.

## Cite this page

Brandwave. "Netflix vs YouTube TV: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/netflix-vs-youtube-tv

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/netflix-vs-youtube-tv. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.