---
title: "Net-a-Porter vs Zalando: Which is more popular by branded search?"
description: "Which is more popular in search, Net-a-Porter or Zalando? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/net-a-porter-vs-zalando"
publisher: "Brandwave"
---

# Net-a-Porter vs Zalando: Which is more popular by branded search?

Which is more popular in search, Net-a-Porter or Zalando? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Net-a-Porter and Zalando
- **Competitive set**: Fashion marketplaces
- **Market**: Global
- **Month measured**: Aug 2026
- **Net-a-Porter Share of Search**: 2.6%
- **Zalando Share of Search**: 73.3%

## Which is more popular in search, Net-a-Porter or Zalando?

- In August 2026, Zalando had more branded searches than Net-a-Porter among fashion marketplaces worldwide. Zalando was estimated to have 20.4M branded searches compared to Net-a-Porter’s 736K, and held a 73.3% Share of Search versus Net-a-Porter’s 2.6%.
- Zalando was ahead of Net-a-Porter in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Net-a-Porter’s estimated Share of Search among fashion marketplaces worldwide moved from 3.1% to 2.6%, and its estimated monthly branded searches moved from 900K to 736K.
- Across the 11 months ending August 2026, Zalando’s estimated Share of Search among fashion marketplaces worldwide moved from 70.1% to 73.3%, and its estimated monthly branded searches held steady at 20.4M.

## How did search popularity change for fashion marketplaces worldwide in August 2026?

- In August 2026, Net-a-Porter lost estimated Share of Search among fashion marketplaces worldwide, from 3.2% to 2.6%.
- Zalando’s estimated Share of Search among fashion marketplaces worldwide has gained ground for 3 months in a row, from 70.1% to 73.3% in August 2026.

## Month by month

| Month | Net-a-Porter estimated searches | Net-a-Porter Share of Search | Net-a-Porter rank | Zalando estimated searches | Zalando Share of Search | Zalando rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 900K | 3.1% | 4 | 20.4M | 70.1% | 1 |
| Nov 2025 | 1.1M | 2.7% | 4 | 30.4M | 74% | 1 |
| Dec 2025 | 900K | 2.7% | 4 | 24.9M | 73.3% | 1 |
| Jan 2026 | 1.1M | 3.7% | 4 | 20.4M | 68.8% | 1 |
| Feb 2026 | 900K | 3.7% | 4 | 16.6M | 68.6% | 1 |
| Mar 2026 | 900K | 3.1% | 4 | 20.4M | 69.2% | 1 |
| Apr 2026 | 900K | 3.1% | 4 | 20.4M | 70.1% | 1 |
| May 2026 | 900K | 3.1% | 4 | 20.4M | 70.1% | 1 |
| Jun 2026 | 1.1M | 3.9% | 4 | 20.4M | 72.3% | 1 |
| Jul 2026 | 900K | 3.2% | 4 | 20.4M | 72.9% | 1 |
| Aug 2026 | 736K | 2.6% | 4 | 20.4M | 73.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Net-a-Porter’s and Zalando’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Net-a-Porter**: Measured on the search terms “net-a-porter” and “netaporter”, summed into one figure.
- **Zalando**: Measured on the search term “zalando”.

- [Net-a-Porter profile](/demand/global-en/brands/net-a-porter)
- [Zalando profile](/demand/global-en/brands/zalando)
- [All fashion marketplaces worldwide](/demand/global-en/categories/fashion-marketplaces): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Net-a-Porter or Zalando?

In August 2026, Zalando had more branded searches than Net-a-Porter among fashion marketplaces worldwide. Zalando was estimated to have 20.4M branded searches compared to Net-a-Porter’s 736K, and held a 73.3% Share of Search versus Net-a-Porter’s 2.6%.

## Cite this page

Brandwave. "Net-a-Porter vs Zalando: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/net-a-porter-vs-zalando

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/net-a-porter-vs-zalando. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.