--- title: "Net-a-Porter vs SSENSE: Which is searched more?" description: "Is Net-a-Porter or SSENSE more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/net-a-porter-vs-ssense" publisher: "Brandwave" --- # Net-a-Porter vs SSENSE: Which is searched more? Is Net-a-Porter or SSENSE more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fashion marketplaces set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Net-a-Porter and SSENSE - **Competitive set**: Fashion marketplaces - **Market**: Global - **Month measured**: Sep 2026 - **Net-a-Porter Share of Search**: 1.3% - **SSENSE Share of Search**: 1.3% ## Is Net-a-Porter or SSENSE more popular in search? - In September 2026, Net-a-Porter and SSENSE were level in searches among fashion marketplaces worldwide, with an estimated 450K branded searches each, at 1.3% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Net-a-Porter took it in June 2026, SSENSE took it in August 2026. - Across the 12 months ending September 2026, Net-a-Porter’s share of searches among fashion marketplaces worldwide held steady at 1.3%, and its estimated monthly branded searches held steady at 450K. - Across the 12 months ending September 2026, SSENSE’s share of searches among fashion marketplaces worldwide moved from 1.9% to 1.3%, and its estimated monthly branded searches moved from 673K to 450K. ## Top fashion marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SSENSE was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Net-a-Porter did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Farfetch | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | SSENSE | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | The RealReal | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ASOS | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Vestiaire Collective | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Poshmark | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Depop | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Zalando | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Shopbop | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Net-a-Porter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fashion marketplaces - Asked ChatGPT "Which fashion marketplace should I shop at?": 1. ASOS, 2. The RealReal, 3. Poshmark, 4. Shopbop - Asked ChatGPT "What are the best fashion marketplaces?": 1. SSENSE, 2. Farfetch, 3. Depop, 4. Vestiaire Collective, 5. The RealReal, 6. Poshmark - Asked ChatGPT "What's the best fashion marketplace for designer clothes and accessories?": 1. Farfetch, 2. Vestiaire Collective, 3. The RealReal, 4. SSENSE - Searched Google, AI Overview "fashion marketplaces": 1. Farfetch, 2. SSENSE, 3. Zalando, 4. ASOS, 5. Poshmark, 6. Depop, 7. Vestiaire Collective, 8. The RealReal - Searched Google, AI Overview "clothes shopping online": 1. ASOS Not named in any answer: Net-a-Porter. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for fashion marketplaces worldwide in September 2026? - In September 2026, Net-a-Porter rose from 9th to 8th among fashion marketplaces worldwide. - In September 2026, SSENSE fell from 8th to 9th among fashion marketplaces worldwide. ## Month by month | Month | Net-a-Porter estimated searches | Net-a-Porter Share of Search | Net-a-Porter rank | SSENSE estimated searches | SSENSE Share of Search | SSENSE rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 450K | 1.3% | 9 | 673K | 1.9% | 7 | | Nov 2025 | 550K | 1.2% | 9 | 823K | 1.7% | 7 | | Dec 2025 | 450K | 1.1% | 9 | 673K | 1.7% | 7 | | Jan 2026 | 550K | 1.5% | 8 | 550K | 1.5% | 9 | | Feb 2026 | 450K | 1.5% | 8 | 450K | 1.5% | 9 | | Mar 2026 | 450K | 1.2% | 9 | 550K | 1.5% | 7 | | Apr 2026 | 450K | 1.3% | 9 | 550K | 1.6% | 7 | | May 2026 | 450K | 1.3% | 8 | 450K | 1.3% | 9 | | Jun 2026 | 550K | 1.6% | 7 | 450K | 1.3% | 8 | | Jul 2026 | 450K | 1.3% | 7 | 450K | 1.3% | 8 | | Aug 2026 | 368K | 1% | 9 | 450K | 1.3% | 8 | | Sep 2026 | 450K | 1.3% | 8 | 450K | 1.3% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Net-a-Porter’s and SSENSE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Net-a-Porter**: Measured on the search term “netaporter”. - **SSENSE**: Measured on the search term “ssense”. - [Net-a-Porter profile](/demand/global-en/brands/net-a-porter) - [SSENSE profile](/demand/global-en/brands/ssense) - [All fashion marketplaces worldwide](/demand/global-en/categories/fashion-marketplaces): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Net-a-Porter or SSENSE more popular in search? In September 2026, Net-a-Porter and SSENSE were level in searches among fashion marketplaces worldwide, with an estimated 450K branded searches each, at 1.3% of the total each. ## Cite this page Brandwave. "Net-a-Porter vs SSENSE: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/net-a-porter-vs-ssense This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/net-a-porter-vs-ssense. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.