--- title: "Nestle vs Tootsie Pops: Which is searched more?" description: "Is Nestle or Tootsie Pops more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lollies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nestle-confectionery-vs-tootsie-pops" publisher: "Brandwave" --- # Nestle vs Tootsie Pops: Which is searched more? Is Nestle or Tootsie Pops more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lollies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nestle and Tootsie Pops - **Competitive set**: Lollies - **Market**: Global - **Month measured**: Sep 2026 - **Nestle Share of Search**: 2.8% - **Tootsie Pops Share of Search**: 2.3% ## Is Nestle or Tootsie Pops more popular in search? - In September 2026, Nestle had more branded searches than Tootsie Pops among lollies worldwide. Nestle had about 40,500 branded searches, while Tootsie Pops had 33,100. Nestle made up 2.8% of all lolly searches we track, and Tootsie Pops accounted for 2.3%. - Nestle was ahead of Tootsie Pops in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nestle’s share of searches among lollies worldwide moved from 2.6% to 2.8%, and its estimated monthly branded searches moved from 49.5K to 40.5K. - Across the 12 months ending September 2026, Tootsie Pops’ share of searches among lollies worldwide moved from 2.6% to 2.3%, and its estimated monthly branded searches moved from 49.5K to 33.1K. ## Top lollies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tootsie Pops was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Nestle did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chupa Chups | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Dum-Dums | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Tootsie Pops | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Charms Blow Pops | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Jolly Rancher | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Swizzels | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Haribo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cadbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mars | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nestle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maynards Bassetts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lollies - Asked ChatGPT "Which lolly brand should I buy?": 1. Chupa Chups, 2. Charms Blow Pops, 3. Jolly Rancher, 4. Dum-Dums - Asked ChatGPT "What are the best lolly brand brands?": 1. Chupa Chups, 2. Dum-Dums, 3. Charms Blow Pops, 4. Tootsie Pops, 5. Jolly Rancher - Asked ChatGPT "What's the best lolly brand for sweet treats?": 1. Chupa Chups, 2. Dum-Dums, 3. Jolly Rancher, 4. Tootsie Pops - Searched Google, AI Overview "lollies": 1. Tootsie Pops, 2. Swizzels - Searched Google, AI Overview "fruit lollies": 1. Tootsie Pops, 2. Charms Blow Pops Not named in any answer: Haribo, Cadbury, Mars, Nestle and Maynards Bassetts. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lollies worldwide in September 2026? - Estimated monthly branded searches for Tootsie Pops worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026. - Estimated monthly branded searches for Nestle worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Month by month | Month | Nestle estimated searches | Nestle Share of Search | Nestle rank | Tootsie Pops estimated searches | Tootsie Pops Share of Search | Tootsie Pops rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 2.6% | 7 | 49.5K | 2.6% | 8 | | Nov 2025 | 49.5K | 2.1% | 6 | 40.5K | 1.7% | 8 | | Dec 2025 | 49.5K | 3% | 6 | 33.1K | 2% | 7 | | Jan 2026 | 49.5K | 3.1% | 6 | 27.1K | 1.7% | 8 | | Feb 2026 | 49.5K | 3% | 6 | 27.1K | 1.7% | 8 | | Mar 2026 | 49.5K | 2.8% | 6 | 33.1K | 1.8% | 8 | | Apr 2026 | 49.5K | 3% | 6 | 27.1K | 1.7% | 8 | | May 2026 | 40.5K | 2.6% | 6 | 27.1K | 1.7% | 8 | | Jun 2026 | 40.5K | 2.8% | 6 | 27.1K | 1.8% | 8 | | Jul 2026 | 40.5K | 2.9% | 6 | 27.1K | 1.9% | 8 | | Aug 2026 | 40.5K | 2.5% | 6 | 33.1K | 2.1% | 8 | | Sep 2026 | 40.5K | 2.8% | 6 | 33.1K | 2.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Nestle’s and Tootsie Pops’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nestle**: Measured on the search term “nestle chocolate”. - **Tootsie Pops**: Measured on the search term “tootsie pops”. - [Nestle profile](/demand/global-en/brands/nestle-confectionery) - [Tootsie Pops profile](/demand/global-en/brands/tootsie-pops) - [All lollies worldwide](/demand/global-en/categories/lollies): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nestle or Tootsie Pops more popular in search? In September 2026, Nestle had more branded searches than Tootsie Pops among lollies worldwide. Nestle had about 40,500 branded searches, while Tootsie Pops had 33,100. Nestle made up 2.8% of all lolly searches we track, and Tootsie Pops accounted for 2.3%. ## Cite this page Brandwave. "Nestle vs Tootsie Pops: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nestle-confectionery-vs-tootsie-pops This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nestle-confectionery-vs-tootsie-pops. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.