---
title: "Nest New York vs Yankee Candle: Which is more popular by branded search?"
description: "Which is more popular in search, Nest New York or Yankee Candle? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/nest-new-york-vs-yankee-candle"
publisher: "Brandwave"
---

# Nest New York vs Yankee Candle: Which is more popular by branded search?

Which is more popular in search, Nest New York or Yankee Candle? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Nest New York and Yankee Candle
- **Competitive set**: Home fragrance brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Nest New York Share of Search**: 0.27%
- **Yankee Candle Share of Search**: 5.1%

## Which is more popular in search, Nest New York or Yankee Candle?

- In August 2026, Yankee Candle had more branded searches than Nest New York among home fragrance brands worldwide. Yankee Candle was estimated to have 450K branded searches compared to Nest New York’s 24.2K, and held a 5.1% Share of Search versus Nest New York’s 0.27%.
- Yankee Candle was ahead of Nest New York in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nest New York’s estimated Share of Search among home fragrance brands worldwide moved from 0.21% to 0.27%, and its estimated monthly branded searches moved from 19.8K to 24.2K.
- Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among home fragrance brands worldwide moved from 8.9% to 5.1%, and its estimated monthly branded searches moved from 823K to 450K.

## How did search popularity change for home fragrance brands worldwide in August 2026?

- In August 2026, Yankee Candle gained estimated Share of Search among home fragrance brands worldwide, from 4.1% to 5.1%.
- Estimated monthly branded searches for Nest New York worldwide rose 22.2% over 11 measured months, from 19.8K to 24.2K in August 2026.

## Month by month

| Month | Nest New York estimated searches | Nest New York Share of Search | Nest New York rank | Yankee Candle estimated searches | Yankee Candle Share of Search | Yankee Candle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 19.8K | 0.21% | 5 | 823K | 8.9% | 4 |
| Nov 2025 | 29.6K | 0.19% | 6 | 1.2M | 7.7% | 4 |
| Dec 2025 | 29.6K | 0.15% | 6 | 1.5M | 7.8% | 3 |
| Jan 2026 | 19.8K | 0.25% | 5 | 550K | 7% | 4 |
| Feb 2026 | 19.8K | 0.27% | 5 | 368K | 5.1% | 4 |
| Mar 2026 | 19.8K | 0.26% | 5 | 368K | 4.8% | 4 |
| Apr 2026 | 19.8K | 0.27% | 5 | 301K | 4% | 4 |
| May 2026 | 19.8K | 0.26% | 5 | 301K | 3.9% | 4 |
| Jun 2026 | 16.2K | 0.19% | 5 | 301K | 3.5% | 4 |
| Jul 2026 | 16.2K | 0.22% | 5 | 301K | 4.1% | 4 |
| Aug 2026 | 24.2K | 0.27% | 5 | 450K | 5.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Nest New York’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Nest New York**: Measured on the search terms “nest new york” and “nestnewyork”, summed into one figure.
- **Yankee Candle**: Measured on the search term “yankee candle”.

- [Nest New York profile](/demand/global-en/brands/nest-new-york)
- [Yankee Candle profile](/demand/global-en/brands/yankee-candle)
- [All home fragrance brands worldwide](/demand/global-en/categories/home-fragrance-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Nest New York or Yankee Candle?

In August 2026, Yankee Candle had more branded searches than Nest New York among home fragrance brands worldwide. Yankee Candle was estimated to have 450K branded searches compared to Nest New York’s 24.2K, and held a 5.1% Share of Search versus Nest New York’s 0.27%.

## Cite this page

Brandwave. "Nest New York vs Yankee Candle: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/nest-new-york-vs-yankee-candle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nest-new-york-vs-yankee-candle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.