--- title: "Nest New York vs P.F. Candle Co.: Which is searched more?" description: "Is Nest New York or P.F. Candle Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/nest-new-york-vs-pf-candle-co" publisher: "Brandwave" --- # Nest New York vs P.F. Candle Co.: Which is searched more? Is Nest New York or P.F. Candle Co. more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home fragrance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nest New York and P.F. Candle Co. - **Competitive set**: Home fragrance brands - **Market**: Global - **Month measured**: Sep 2026 - **Nest New York Share of Search**: 0.14% - **P.F. Candle Co. Share of Search**: 0.18% ## Is Nest New York or P.F. Candle Co. more popular in search? - In September 2026, P.F. Candle Co. had more branded searches than Nest New York among home fragrance brands worldwide. P.F. Candle Co. had about 14,800 branded searches, while Nest New York had 12,100. P.F. Candle Co. made up 0.18% of all home fragrance brand searches we track, and Nest New York accounted for 0.14%. - P.F. Candle Co. was ahead of Nest New York in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nest New York’s share of searches among home fragrance brands worldwide moved from 0.11% to 0.14%, and its estimated monthly branded searches moved from 9.9K to 12.1K. - Across the 12 months ending September 2026, P.F. Candle Co.’s share of searches among home fragrance brands worldwide moved from 0.17% to 0.18%, and its estimated monthly branded searches held steady at 14.8K. ## Top home fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nest New York was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. P.F. Candle Co. was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nest New York was listed before P.F. Candle Co. in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Diptyque | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Trudon | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Nest New York | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Voluspa | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Jo Malone | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | LAFCO | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | P.F. Candle Co. | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Yankee Candle | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Bath & Body Works | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Neom | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home fragrance brands - Asked ChatGPT "Which home fragrance brand should I buy?": 1. Voluspa, 2. Nest New York, 3. Diptyque, 4. P.F. Candle Co. - Asked ChatGPT "What are the best home fragrance brands?": 1. Diptyque, 2. Nest New York, 3. Jo Malone, 4. Trudon, 5. Voluspa, 6. P.F. Candle Co., 7. LAFCO - Asked ChatGPT "What's the best home fragrance brand for a fresh home?": 1. Nest New York - Searched Google, AI Overview "luxury candles": 1. Trudon, 2. Diptyque, 3. Jo Malone - Searched Google, AI Overview "home fragrance brands": 1. Trudon, 2. Diptyque, 3. Jo Malone, 4. LAFCO, 5. Nest New York, 6. Voluspa, 7. Yankee Candle, 8. Bath & Body Works Not named in any answer: Neom. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for home fragrance brands worldwide in September 2026? - In September 2026, Nest New York fell from 7th to 9th among home fragrance brands worldwide. ## Month by month | Month | Nest New York estimated searches | Nest New York Share of Search | Nest New York rank | P.F. Candle Co. estimated searches | P.F. Candle Co. Share of Search | P.F. Candle Co. rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.11% | 9 | 14.8K | 0.17% | 8 | | Nov 2025 | 14.8K | 0.1% | 9 | 22.2K | 0.15% | 8 | | Dec 2025 | 14.8K | 0.08% | 9 | 22.2K | 0.12% | 8 | | Jan 2026 | 9.9K | 0.14% | 9 | 12.1K | 0.17% | 8 | | Feb 2026 | 9.9K | 0.15% | 9 | 12.1K | 0.18% | 8 | | Mar 2026 | 9.9K | 0.14% | 9 | 12.1K | 0.17% | 8 | | Apr 2026 | 9.9K | 0.14% | 8 | 9.9K | 0.14% | 9 | | May 2026 | 9.9K | 0.14% | 9 | 12.1K | 0.17% | 7 | | Jun 2026 | 8.1K | 0.1% | 9 | 9.9K | 0.12% | 7 | | Jul 2026 | 8.1K | 0.12% | 9 | 12.1K | 0.18% | 7 | | Aug 2026 | 12.1K | 0.15% | 7 | 12.1K | 0.15% | 8 | | Sep 2026 | 12.1K | 0.14% | 9 | 14.8K | 0.18% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Nest New York’s and P.F. Candle Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nest New York**: Measured on the search term “nestnewyork”. - **P.F. Candle Co.**: Measured on the search terms “pf candle” and “pf candle co”, summed into one figure. - [Nest New York profile](/demand/global-en/brands/nest-new-york) - [P.F. Candle Co. profile](/demand/global-en/brands/pf-candle-co) - [All home fragrance brands worldwide](/demand/global-en/categories/home-fragrance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nest New York or P.F. Candle Co. more popular in search? In September 2026, P.F. Candle Co. had more branded searches than Nest New York among home fragrance brands worldwide. P.F. Candle Co. had about 14,800 branded searches, while Nest New York had 12,100. P.F. Candle Co. made up 0.18% of all home fragrance brand searches we track, and Nest New York accounted for 0.14%. ## Cite this page Brandwave. "Nest New York vs P.F. Candle Co.: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/nest-new-york-vs-pf-candle-co This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/nest-new-york-vs-pf-candle-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.